Anna Roberts joins the Sinclair Public Affairs team with more than 15 years of experience in the public relations, government relations and public affairs sector – serving clients on both the state and federal levels. Her experience includes serving as the communications director for the NC House in 2014 as spokesperson for now-North Carolina Senator Thom Tillis. She was also the communications director and a spokesperson for the successful statewide Marsy’s Law for NC victims’ rights amendment campaign that earned 62 percent of the vote in November 2018.
Anna has been a senior level strategic communications consultant for dozens of nonprofit and private sector clients, helping them develop communications plans that follow specific tools and timelines for implementation. She has been involved with clients on various legislative and policy issues including: law enforcement policy and regulations, education policy that is subject to legislative oversight, university communications for several leading colleges, rural economic development for one of the largest North Carolina nonprofits, companies involved with healthcare and medicaid reform, and on a variety of agriculture-related economic issues.
Prior to consulting as an independent contractor, she worked for the former PR firm CapStrat (now Ketchum), a leading public relations firm in the Southeast, and as a consultant for other public affairs firms advising clients on crisis communications, media relations, digital and social media plans, and media training for company spokespeople.
She currently serves on the board for the nonprofit advocacy organization NC Child and held public service roles as a team member of the governor’s 2012 Department of Transportation transition team, as a NC Senate appointee to the E-NC Authority overseeing the state’s broadband policy and as an alumni of the NC Institute of Political Leadership, Fall 2000. Anna is from northeastern North Carolina and graduated from Converse College in Spartanburg, South Carolina. She lives in Raleigh with her husband and three children who attend Wake County public schools.