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Kailey McSwain

Paid Digital Media: Trusted Strategy, Proven Results

Gone are the days of cookie cutter promotion tactics that target the generalized masses with one generic angle. With the rise of social media and the 24 hour new cycle, personalized content has become crucial to catch the public’s attention amid the noise. Paid digital marketing is a strategy that allows companies to reach their key markets in a way…

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Fact or Fiction? Let’s Talk PR

By: Kaitlin Coogan and Kailey McSwain When people talk about PR, the first question is “So, what exactly do you do?” That question is almost always immediately followed by some iteration of the words spin, underhanded, and sometimes even liar. It’s not exactly a great picture, and it’s pretty much the only one that exists in the media today. TV…

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The Sinclair Mantra: Shape Reliable Outcomes – Effect Tangible Change

Real Estate, Housing and Development Case Study At Sinclair Public Affairs, we do more than just social media and reputation management- we strive to shape reliable outcomes and affect tangible change. Our firm’s vision is rooted in the belief that organizations, individuals and businesses hold the power to produce real change in their communities and beyond.  One of the ways…

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Sinclair Advice Column: Maneuvering the Post- College Void

It’s that time of the year again- caps and gowns are dawned, pictures are taken, and congratulations are given and received. College graduation is an exciting milestone, but it is often one without direction. Up until this point, your life has been paved for you. School is structured- filled with requirements, boxes to check and peers to measure yourself against….

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Noisy Election? No Problem

How the South Carolina Association of REALTORSⓇ ensured their messages stood out during an unprecedented election season Successful independent expenditure campaigns don’t have to be negative in nature, or funded by dark money groups to help our clients’ campaigns stand out. Sinclair transforms this negative perception by disseminating positive media that focuses on what candidates have done for their constituents-…

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Above the Noise

How the North Carolina Association of REALTORSⓇ ensured their messages were heard amid an unprecedented election season Sinclair Public Affairs has proven time and time again that successful independent expenditure campaigns don’t have to be negative in nature, or funded by dark money groups. Sinclair transforms this negative perception by disseminating positive media that focuses on what candidates have done…

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Our Year Review: 2020

Although Sinclair Public Affairs is in part a crisis management firm, where we are trained to expect the unexpected- like most people throughout the world, there was nothing that could have prepared us for all that 2020 had in store. This year was full of firsts, adjustments, and along the way, a lot of team building. While we look back…

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