This week, Sinclair founder, Chris Sinclair, delivered the first media training of 2020 to members of the NC REALTORS® in Charlotte, NC. While many different organizations build relationships with the media, it is vital that key players in your organization have the appropriate training to address difficult questions and convey your organization’s message. “Is it an assistant to the President?”…
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As we head into 2020, and for most companies the end of the fiscal year, it’s only natural to reflect on 2019. What public relations goals did you set for 2019? Were they met? What do you wish you would have known last year? Now is the perfect time to assess your 2019 PR goals and start setting some goals…
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RALEIGH, NC — Sinclair Public Affairs is proud to announce the hire of Ure Loop, who joins the North Carolina public affairs firm as the communications director. In this role, Loop will specialize in content creation, copy development and media relations. “It’s an honor to be a part of the Sinclair family,” said Loop. “I am excited to dive into…
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In today's political climate, a rising number of organizations and politically-engaged associations are including independent expenditures in their advocacy. What are Independent Expenditures? Independent expenditures are payments by an organization, group or individual for political communications – such as a website, or print or digital ads. The ad or website “expressly” advocates for a certain candidate or cause, but…
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Facebook and Twitter recently made changes that will impact political advertisements and campaigns. Twitter Bans Paid Political Ads Twitter CEO Jack Dorsey announced Oct. 30 that the social media platform would ban paid political ads, citing that political reach should be earned, rather than bought. Paid ads are vital to political campaigns. With Twitter’s decision, candidates – and supporters…
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Crisis can strike at any time, but businesses and organizations can take precautions to avoid a potentially frightening PR situation. Plan for Everything Crises can destroy a business’ reputation – particularly if the business is blindsided and unprepared. Having a crisis communications plan can limit the effects of the situation and protect your reputation. All crisis situations are different,…
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Political campaigns can be a source of communication ideas for businesses and organizations looking to tell their story. Make It Personal To secure votes, politicians must foster a personal connection with potential voters. They accomplish this by sharing information about themselves, interacting directly with the audience, and fostering relationships. Voters appreciate a candidate they can sympathize with and relate…
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Mistakes in communications are never ideal, but can be more detrimental during a crisis. Take Your Time When facing a crisis, a business or organization should respond in a timely manner. Waiting to address the situation could be harmful, leading your audience to believe you’re hiding something. To ensure a quick response, plan for crisis situations ahead of time.…
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Raleigh, N.C. – Sinclair Public Affairs announced its first strategic alliance that will build on expertise by providing a layer of industry experience to clients - particularly in the government affairs and public policy sectors. Anna Roberts joins the Sinclair team with more than 15 years of experience in public relations - specializing in government relations and communications. Her broad…
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Monitoring your business' media coverage is a vital step in controlling the narrative. Measure Your Impact When you monitor media coverage, you can view how many outlets are covering your story, and how many readers those outlets are reaching. You can see all stories and coverage, whether it’s in print, online, on a blog, or social media. If you’re…
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