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Campaign/Issue Management

Noisy Election? No Problem

How the South Carolina Association of REALTORSⓇ ensured their messages stood out during an unprecedented election season Successful independent expenditure campaigns don’t have to be negative in nature, or funded by dark money groups to help our clients’ campaigns stand out. Sinclair transforms this negative perception by disseminating positive media that focuses on what candidates have done for their constituents-…

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Above the Noise

How the North Carolina Association of REALTORSⓇ ensured their messages were heard amid an unprecedented election season Sinclair Public Affairs has proven time and time again that successful independent expenditure campaigns don’t have to be negative in nature, or funded by dark money groups. Sinclair transforms this negative perception by disseminating positive media that focuses on what candidates have done…

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Don’t Judge A Campaign By Its Cover

How to facilitate an honest, and influential Independent Expenditure campaign without playing dirty  Throughout every campaign season, voters are exposed to countless, dozens (or hundreds!) of election cycle advertising. From television and radio to social media and mailers, campaign ads are seemingly everywhere and then abruptly gone on election day.    What may be less obvious to voters are what are known…

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Congratulations, Sinclair Candidates!

The Sinclair Public Affairs team would like to congratulate two of our legislative candidates, Senator-elect Lisa Stone Barnes of District 11 and Representative John Szoka of District 45 as well as the Raleigh Chamber of Commerce and partners who were the team behind the city-wide affordable housing bond – the Citizens Supporting Raleigh committee.   These three Sinclair PA clients won…

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Text overload season: What you can do to stand out.

It’s that time of year again- election season. Our team is working diligently on numerous texting campaigns for candidates and organizations across the nation. Texting has become an excellent alternative to volunteer and automated phone calls. Today, only 26% of unidentified phone calls are answered by Americans. Texting does not require someone to be available by phone at a specific...
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Case Study: Navigating IE Campaigns in a Crowded Election Cycle

Sinclair Public Affairs has been a leading force in independent expenditure (IE) campaigns and boasts a broad range of clients, one of the most recent of which is the South Carolina Association of REALTORSⓇ during the 2020 South Carolina Primaries.   Challenge  The end goal for each independent expenditure campaign is the same: to raise awareness among voters and ensure the…

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Case Study: Navigating Safety and Sales in 2020 America

An overview of Sinclair’s campaign for the leading fireworks distributor in the country built around safety amid the COVID-19 pandemic. Sinclair Public Affairs boasts a broad range of clients, ranging from those in both the political and corporate spheres. Our team recently wrapped up an earned media campaign for the leading fireworks distributor in the country, Phantom Fireworks. This campaign…

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The Important Role of Independent Expenditures in Politics

In today's political climate, a rising number of organizations and politically-engaged associations are including independent expenditures in their advocacy.   What are Independent Expenditures? Independent expenditures are payments by an organization, group or individual for political communications – such as a website, or print or digital ads. The ad or website “expressly” advocates for a certain candidate or cause, but...
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How Facebook and Twitter are Changing Political Advertising

Facebook and Twitter recently made changes that will impact political advertisements and campaigns.   Twitter Bans Paid Political Ads Twitter CEO Jack Dorsey announced Oct. 30 that the social media platform would ban paid political ads, citing that political reach should be earned, rather than bought. Paid ads are vital to political campaigns. With Twitter’s decision, candidates – and supporters...
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Sinclair Public Affairs Adds Expertise to Growing Company

Raleigh, N.C. – Sinclair Public Affairs announced its first strategic alliance that will build on expertise by providing a layer of industry experience to clients - particularly in the government affairs and public policy sectors. Anna Roberts joins the Sinclair team with more than 15 years of experience in public relations - specializing in government relations and communications. Her broad...
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