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Crisis Management

Sinclair Public Affairs
In Campaign/Issue Management, Crisis Management, Integrated Situation Management, News

Mastering Crisis Communications: An Interview with Deb Sofield

Deb Sofield is a seasoned expert in the field of crisis communications, with a wealth of knowledge and experience to share. With a career spanning decades, Deb has worked with organizations and individuals, helping them navigate some of the most challenging situations in the world of public relations and crisis management. Her insights and strategies have been instrumental in guiding…
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Sinclair Public Affairs
In Crisis Management, News, Sinclair Advice Column, Sinclair News

How a Strong Foundation Can Transform a Crisis Situation

Why establishing trust and credibility is critical to prepare your brand for potential crises In the world of business and politics, the only constant you can predict is change. Unexpected moments can arise at any moment, threatening the reputation, stability and credibility of even the most well-respected brands and organizations. The key to weathering those moments lies in a well-built…
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Sinclair Public Affairs
In Crisis Management, News, Sinclair Advice Column, Sinclair News

The Four Pillars of Crisis Communication: What, How, When and Where

In the world of crisis communications, it's easy to focus solely on the message—what you will say to manage a situation effectively. While the message itself is crucial, the framework in which it's delivered—how, when, and where you communicate—can dramatically affect its effectiveness. Let's break down these four pillars and understand why they are the linchpin of successful crisis management.…
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Sinclair Public Affairs
In Crisis Management, News, Sinclair Advice Column, Sinclair News

7 Reasons Why It’s Crucial for Companies to Update Their Crisis Communications Plan

In the dynamic realm of business, for any company, possessing a blueprint for challenging times (often termed a "crisis plan") isn't a luxury—it's essential. However, merely drafting such a plan isn't the endgame; it's pivotal for it to be routinely revisited and refined. Here's why:  Ensuring Clarity and Smooth Execution: Imagine a mobile application. If not updated, it tends to…
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Sinclair Public Affairs
In Crisis Management, News, Sinclair Advice Column, Sinclair News

To Engage Or Not To Engage?

How a corporate framework helps organizations assess the risks and rewards of taking public stances on social issues Now, more than ever, organizations face the challenge of addressing sensitive issues that may impact their stakeholders. From social and environmental concerns to political and economic issues, taking a stance on every issue can be risky. Having a corporate framework is essential…
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Sinclair Public Affairs
In Campaign/Issue Management, Crisis Management, Integrated Situation Management, Media monitoring

Plugged In: The Importance of Media Monitoring in Communication Strategy 

By: Kaitlin Coogan Media monitoring is an invaluable tool in today’s communication landscape. Gone are the passive audiences of the past, content to consume any information placed in front of them. Now, more than ever, the audiences we’re interacting with are extremely engaged and active, and, above all, particular. Successful communication must be aware of that factor and adapt, which,…
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Sinclair Public Affairs
In Campaign/Issue Management, Case Studies, Crisis Management, Integrated Situation Management, Media Relations,

2021 Independent Expenditure Campaign: South Carolina Association of REALTORS®

Author: Kaitlin Coogan Challenge   When it comes to the world of realty, local elections are extremely important. Whether it be issues of development or property rights discussions, having the right leaders in place is essential to the success of small businesses and the growth of communities. There were many influential candidates in the race this municipal election cycle, particularly in…
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Sinclair Public Affairs
In Crisis Management, Integrated Situation Management, Media Relations, Public Affairs, Sinclair Advice Column,

Fact or Fiction? Let’s Talk PR

By: Kaitlin Coogan and Kailey McSwain When people talk about PR, the first question is “So, what exactly do you do?” That question is almost always immediately followed by some iteration of the words spin, underhanded, and sometimes even liar. It’s not exactly a great picture, and it’s pretty much the only one that exists in the media today. TV…
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Sinclair Public Affairs
In Campaign/Issue Management, Case Studies, Crisis Management, Integrated Situation Management, Media Relations,

2020-2021 Phantom Fireworks Case Study

Challenge   With global supply lines still recovering from the COVID-19 pandemic, Phantom Fireworks found itself looking at a potential fireworks shortage for the upcoming Fourth of July holiday. This probable shortage, coupled with Phantom’s focus on spreading safety focused messaging, led to challenges for the nation’s largest consumer-based fireworks retailer about how to best incentivize consumers to purchase fireworks ahead of the major holiday. Additionally, Phantom…
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Sinclair Public Affairs
In Crisis Management, Integrated Situation Management

5 things you need to know if you’re reopening a business in North Carolina

Blog 5 in the Emerging From COVID-19 series 1. Make a plan Planning out your reopening should happen before your doors open. There are a lot of different factors impacting how and when your business may reopen, but having a plan will help you identify and address various aspects that may stall or prevent you from reopening. While making a…
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