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Sinclair Public Affairs In Media Relations, Public Affairs

3 Keys to Understanding Journalism in 2019

Journalism has changed drastically over the years. Understanding this change is vital to your success in the media. Short on Time In recent years, newspaper layoffs became more and more frequent, particularly at some of the nation’s largest and most respected papers. Newspapers now face a dilemma – a large amount of stories to write with fewer people to...

Sinclair Public Affairs In Crisis Management, Media Relations, Public Affairs

Tips for Dealing with Negative Press

Your business or organization may encounter negative press from media outlets. With precise planning, you can effectively tell your story. Rely on Facts Reputations have been damaged by negative press based on falsehoods. With the 24/7 news cycle and social media, fake news can spread quickly and reach a wide audience. Gather the facts about the situation and create...

Sinclair Public Affairs In Branding, Campaign/Issue Management, Crisis Management, Media Relations, Public Affairs

How Sinclair Can Be Your Solution

At Sinclair, we can help you accomplish your goals, no matter what they may be. We do this through – media relations, issue management, branding, crisis communications and public affairs. Media Relations Through decades of work, we’ve cultivated relationships with the media that have enabled us to effectively tell our clients’ stories. We understand that news still matters, and that...

Sinclair Public Affairs In Media Relations, Public Affairs

4 Ways PR and Journalism Are Similar (And Work Together)

Before joining Sinclair as Communications Director, I spent nearly two years as a reporter at a daily newspaper. What have I learned? The two worlds aren't all that different. Telling a Story Both journalism and public affairs are all about one thing – telling compelling stories. The main difference is that consulting firms like ourselves work for clients, while...

Sinclair Public Affairs In Campaign/Issue Management, Media Relations, Public Affairs

The Power of the Press Release

As a former reporter, I saw a myriad of press releases each day. Many served to clutter my inbox, but others piqued my interest. Straight to the Point For me to open an email, the press release needed a good subject line. A good subject line gives the news and relevant information in a concise manner. The subject line is...

Media Relations

3 Keys to Understanding Journalism in 2019

Tips for Dealing with Negative Press

How Sinclair Can Be Your Solution

4 Ways PR and Journalism Are Similar (And Work Together)

The Power of the Press Release

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