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Embracing Generative AI: Transforming Communications in the Digital Era

In today's fast-paced digital landscape, the realm of communications is evolving at an unprecedented rate. The advent of generative artificial intelligence (AI) has ushered in a new era of possibilities, empowering professionals in the field to revolutionize their strategies and redefine success in the communications world. Recently, the Sinclair PA team had the privilege of attending Meltwater’s Annual Summit in…
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Beyond the Presidential Race

Exploring the Significance of Municipal and Special Elections Most people associate election season with the presidential race in November, but did you know that there are also many municipal and special elections held outside of the general election season?  In the years between presidential elections, people especially tend to overlook the importance of municipal elections, which have the power to…
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Sinclair Public Affairs Receives Awards for 2022 Client Work, including Prestigious Gold Pollie Award

Sinclair Public Affairs Receives Awards for 2022 Client Work, including Prestigious Gold Pollie Award  The Gold Pollie was awarded for the firm’s social media program for the City of Raleigh Parks Bond Campaign; Hermes Creative Awards feature firm’s expansion into creative content for range of clients Sinclair Public Affairs, a North Carolina-based public affairs consulting firm with offices in Raleigh…
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To Engage Or Not To Engage?

How a corporate framework helps organizations assess the risks and rewards of taking public stances on social issues Now, more than ever, organizations face the challenge of addressing sensitive issues that may impact their stakeholders. From social and environmental concerns to political and economic issues, taking a stance on every issue can be risky. Having a corporate framework is essential…
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From Cable to CTV: How Cross-Platform Advertising is the Key to Success

In our last blog, we delved into the evolving landscape of advertising and emphasized the significance of maintaining a presence across all digital platforms. There are several reasons why people are streaming more: Convenience: Streaming services offer convenience and flexibility, allowing viewers to watch TV and movies on their own schedule. Cost: Streaming services are often less expensive than cable…
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The Future of Advertising: Why Your Business Needs to Adapt

Advertising has come a long way from the days when a basic ad in the local newspaper was enough to generate awareness and attract key audiences. In today's digital age, technological advancements, such as the widespread availability of high-speed internet connections and the proliferation of digital devices capable of accessing online content, have revolutionized the advertising landscape. These developments have…
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The Power of Digital Advertising Campaigns

Digital advertising campaigns have become a crucial component of any successful communications strategy, as they provide flexible and efficient ways to market to target audiences, measure impact, and cater to future strategies for success.  Targeting One of the key benefits of digital advertising is its ability to target the public based on specific audience characteristics- which includes a range of…
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The Sinclair Public Affairs Approach: 2022 Independent Expenditures

Sinclair Public Affairs has proven time and time again that successful independent expenditure campaigns don’t have to be negative in nature, or funded by dark money groups. Sinclair transforms this negative perception by disseminating positive media that focuses on what candidates have done for their constituents- highlighting specific and important voter interests.   This honest, strategic, and positively focused approach to…
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