In today's fast-paced digital landscape, the realm of communications is evolving at an unprecedented rate. The advent of generative artificial intelligence (AI) has ushered in a new era of possibilities, empowering professionals in the field to revolutionize their strategies and redefine success in the communications world. Recently, the Sinclair PA team had the privilege of attending Meltwater’s Annual Summit in…
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Exploring the Significance of Municipal and Special Elections Most people associate election season with the presidential race in November, but did you know that there are also many municipal and special elections held outside of the general election season? In the years between presidential elections, people especially tend to overlook the importance of municipal elections, which have the power to…
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Sinclair Public Affairs Receives Awards for 2022 Client Work, including Prestigious Gold Pollie Award The Gold Pollie was awarded for the firm’s social media program for the City of Raleigh Parks Bond Campaign; Hermes Creative Awards feature firm’s expansion into creative content for range of clients Sinclair Public Affairs, a North Carolina-based public affairs consulting firm with offices in Raleigh…
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How a corporate framework helps organizations assess the risks and rewards of taking public stances on social issues Now, more than ever, organizations face the challenge of addressing sensitive issues that may impact their stakeholders. From social and environmental concerns to political and economic issues, taking a stance on every issue can be risky. Having a corporate framework is essential…
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In our last blog, we delved into the evolving landscape of advertising and emphasized the significance of maintaining a presence across all digital platforms. There are several reasons why people are streaming more: Convenience: Streaming services offer convenience and flexibility, allowing viewers to watch TV and movies on their own schedule. Cost: Streaming services are often less expensive than cable…
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Advertising has come a long way from the days when a basic ad in the local newspaper was enough to generate awareness and attract key audiences. In today's digital age, technological advancements, such as the widespread availability of high-speed internet connections and the proliferation of digital devices capable of accessing online content, have revolutionized the advertising landscape. These developments have…
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Digital advertising campaigns have become a crucial component of any successful communications strategy, as they provide flexible and efficient ways to market to target audiences, measure impact, and cater to future strategies for success. Targeting One of the key benefits of digital advertising is its ability to target the public based on specific audience characteristics- which includes a range of…
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Sinclair Public Affairs has proven time and time again that successful independent expenditure campaigns don’t have to be negative in nature, or funded by dark money groups. Sinclair transforms this negative perception by disseminating positive media that focuses on what candidates have done for their constituents- highlighting specific and important voter interests. This honest, strategic, and positively focused approach to…
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With a little over two weeks to go until Election Day, many people are starting to see the light at the end of what has felt like a very noisy election season. But, as everyone starts to countdown the days until political ads cease- for those in the industry, the sprint to the finish line has only just begun. Since…
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The gist of incorporating smart brevity in your work? Stop thinking about what you want to say and start thinking of how the reader is going to consume what you’re saying. While the book Smart Brevity: The Power of Saying More with Less offers helpful tips for incorporating brevity and frankness into your own writing, critics have pointed out…
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