Social Media Archives | Page 2 of 3 | Sinclair Public Affairs

sinclairpublicaffairs In Branding, Public Affairs, Social Media

How a Blog Can Help Your Business

As a business, a blog can be a valuable way to communicate your message to your audience. Controlling the Story With a blog, you’re in control of all content and can tell your story exactly how you want it to be told. In media stories – whether print or online – reporters decide what makes the cut. They could potentially leave...

sinclairpublicaffairs In Media Relations, Public Affairs, Social Media

3 Must-Have Communications Tools in 2019

School is back in session around the country, and students are piling the supplies they need for success into their bookbags. Here are several tools every organization should have to ensure a successful communications campaign. Savvy Social Media Presence Ignoring social media is not an option – especially since people spend more time on their phones in 2019 than...

sinclairpublicaffairs In Media Relations, Public Affairs, Social Media

3 Costly Communication Pitfalls (and How to Avoid Them)

A strategic communications plan is vital to your organization's success, but only if implemented correctly. 1. Careless Mistakes Accuracy is key, whether in print or online communications. For example, typos in a social media post or on direct mail can hurt your credibility and hinder your message’s impact. Spell check is a useful tool, but can let several types...

sinclairpublicaffairs In Branding, Media Relations, Public Affairs, Social Media

Why You Can’t Ignore Social Media

Social media should be a vital part of every communications plan. The platforms are widely popular, and allow you to spread your message in a variety of ways. Everybody’s Online We’re more connected to our smartphones than ever – a recent report suggests the average adult will spend almost four hours a day on their phone in 2019, surpassing...

sinclairpublicaffairs In Crisis Management, Media Relations, Public Affairs, Social Media

How to Succeed in a Nonstop News World

News never stops, and neither do we. At Sinclair, we're ready and waiting to help you, no matter your situation. Stay on Top of Crisis Crisis can strike at any moment for a business and organization – making it vital to have a plan before this occurs. Social media and the 24/7 news cycle can heighten a crisis and quickly...

sinclairpublicaffairs In Media Relations, Public Affairs, Social Media

Three Ways to Break Through the Noise

Everybody has a story to tell, but our team at Sinclair can ensure yours is heard loud and clear above the others. Social Media Social networks – particularly Facebook, Twitter, and Instagram – are vital to telling stories in today’s tech-centric society. At Sinclair, we can help you establish a presence on these platforms to spread your message and build your...

sinclairpublicaffairs In Branding, Public Affairs, Social Media

Branding 101: The Basics of Branding

Any successful business or association has an effective brand – what people recognize them by or think of when they're mentioned. Logo Branding starts with a logo – a visual representation of your organization. When designing the logo, you want to keep your overall voice in mind to ensure the image you choose fits the company. The logo is a...

sinclairpublicaffairs In Crisis Management, Media Relations, Public Affairs, Social Media

What is Public Affairs?

Public Affairs is more than just part of our company name, so it's important to understand exactly what that encompasses. There's many aspects to public affairs but it boils down to two – building relationships and managing perception. Building Relationships Relationships are at the center of all things public affairs, whether it’s with your audience, the media or potential...

sinclairpublicaffairs In Social Media

Quick Tips for Owning Social Media

Social media isn't going away, but it is changing every day. As new platforms gain popularity and new trends emerge, it can be difficult to know what's best for your business' online presence. 1. Be Authentic Some have always been skeptics of social media; other users became wary of how they used various platforms after stories of data misuse in...

sinclairpublicaffairs In Social Media

On Paper: The Importance of Print Materials in the Digital Age

In a world dominated by screens, digital platforms have become an integral part of delivering a message and operating a campaign. Digital and TV advertisements reach wide audiences and messages can be carefully targeted like never before. But it's critical to understand the continued importance of print materials – direct mailers, palm cards, yard signs – which successfully delivered narratives...

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