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Social Media

3 Costly Communication Pitfalls (and How to Avoid Them)

A strategic communications plan is vital to your organization's success, but only if implemented correctly.   1. Careless Mistakes Accuracy is key, whether in print or online communications. For example, typos in a social media post or on direct mail can hurt your credibility and hinder your message’s impact. Spell check is a useful tool, but can let several types...
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What is Public Affairs?

Public Affairs is more than just part of our company name, so it's important to understand exactly what that encompasses. There's many aspects to public affairs but it boils down to two – building relationships and managing perception.   Building Relationships Relationships are at the center of all things public affairs, whether it’s with your audience, the media or potential...
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Quick Tips for Owning Social Media

Social media isn't going away, but it is changing every day. As new platforms gain popularity and new trends emerge, it can be difficult to know what's best for your business' online presence. 1. Be Authentic Some have always been skeptics of social media; other users became wary of how they used various platforms after stories of data misuse in...
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On Paper: The Importance of Print Materials in the Digital Age

In a world dominated by screens, digital platforms have become an integral part of delivering a message and operating a campaign. Digital and TV advertisements reach wide audiences and messages can be carefully targeted like never before. But it's critical to understand the continued importance of print materials – direct mailers, palm cards, yard signs – which successfully delivered narratives...
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