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Campaign Management

Real Estate and Housing Development Case Study

Sinclair Public Affairs strives to affect tangible change by leveraging our ties with various real estate, housing and development associations on both regional and national scales. Our firm has been at the forefront of helping these connected industries continue to strengthen economies, grow communities, find affordable housing solutions and protect property rights. Check out our comprehensive Real Estate and Housing Development case study for a glimpse into some of Sinclair's most successful campaigns for this industry.

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Campaign Management

Raleigh Affordable Housing Bond

Through digital and traditional mediums, Sinclair successfully created a campaign for the Raleigh Affordable Housing Bond Committee with the goal to pass the largest bond in the city's history during the unique 2020 election cycle. The final result was over 70% of city-wide voters approving the bond, a Marcom award, and $80 million to fight the affordable housing crisis in Raleigh.

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Campaign / Issue Management

Phantom Fireworks

We successfully implemented an earned media campaign for the leading fireworks distributor in the country, Phantom Fireworks. This campaign was built around fireworks safety and sales amid the COVID-19 pandemic leading into the unique 2020 July Fourth holiday. The campaign was a resounding victory, eliciting over 700 mentions from outlets such as CNN, Yahoo, various local news outlets, and even Web MD on a national level. The campaign also resulted in Phantom's sales increasing 115% from the previous year.

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Campaign / Issue Management

Marsy's Law Legislation

We successfully implemented a statewide campaign to promote Marsy’s Law in North Carolina, legislation which passed in 2018 and will provide equal rights protections to victims of crimes. The Amendment passed with 62% favorability, the highest of all 6 of the constitutional amendments up for consideration by voters in 2018.

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Campaign / Issue Management

Kentucky Credit Union

In the span of two months, we created a branding campaign for the Kentucky Credit Union League that established the credit unions as a trusted partner with the state of Kentucky. The campaign also resulted in the unanimous passing of a bill backed by the unions.

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Public Affairs / Crisis Management

Tesla Brand Messaging

We built a messaging and brand strategy that has established Tesla as an innovator in the auto industry that offers consumers the freedom to purchase technologically-superior and environmentally-friendly vehicles online.

Statewide Campaign / Issue Management

Connect NC Bond Passage

For this statewide campaign, we solidified the passage of a statewide bond that raised over $2 billion to be used in funding and improving community colleges, universities, state parks, the zoo, and the national guard in North Carolina.

Campaign / Issue Management

Wake County School Bond

Developed county-wide campaign for a $548 million bond referendum aimed at funding school the construction of seven new schools, renovation of 11 existing schools, and a number of other infrastructure projects. The bond was passed by 68%.

Public Affairs / Crisis Management

Vaya Health

Statewide campaign to solidify Vaya’s position in the market as a trusted managed care partner for counties treating mental health, substance use, and intellectual / developmental disabilities.

Public Affairs / Issue Management

Briar Chapel Issue Advocacy

We developed a successful campaign plan that convinced elected officials to approve one of the most successful and environmentally-friendly developments in North Carolina. The development has created new jobs, and improved education and schools in Chatham County.

Campaign / Issue Management

Wake Tech Bond

Developed a campaign plan to promote the passage of a $349 million bond for constructing new facilities and updating infrastructure at Wake Tech. The improvements are aimed at equipping more workers with the skills necessary to compete in the global economy. The bond passed by an overwhelming 65%.

Issue Management

Ballot Initiative Defeat

Successfully stopped a real estate transfer tax initiative that would have cost North Carolina homeowners millions of dollars in increased taxes. Successfully helped defeat 23 ballot initiatives across the state—thereby saving citizens millions of dollars and protecting the value of homeownership as an investment.

Integrated Situation / Crisis Management

Confidential Clients

We can’t always publicize the reputations we save or the outcomes we influence. Saving name recognition for our clients alone is often our best indicator of a successful outcome, and our discretion is one of the primary reasons our clients trust us.

WHAT THEY’RE SAYING

“Sinclair has provided and continues to provide high level social media, direct mail targeting and outreach to our clients. Their performance outside the legislative building makes our work inside the building easier. Their service is critical to our success.”

Scott LasterManaging Partner, Kairos Government Affairs

“Sinclair came recommended to me by someone who had been around state politics for quite awhile. I received straight talk and great advice on my first ever political campaign, getting 50% more votes than my closest opponent.”

Ken GeorgeCary Town Councilman

“Sinclair's ability to deliver well-thought-out, on-target, effective messaging is the core to their success. I wouldn't use anyone else.”

Representative John SzokaConference Leader, North Carolina House of Representatives

“Chris Sinclair invests his heart and reputation in every client and project and works tirelessly to meet their goals. He is trustworthy, reliable, knowledgable, and understands the political environment and realities of North Carolina. When working with Chris I know the job will get done right and with great results.”

Cady ThomasSenior Vice President of Government Affairs, North Carolina REALTORS

“Chris Sinclair is an extremely skilled operative that truly knows how to win in North Carolina. From gaining ballot access to crafting our state and local messages to driving our ground campaign, Chris was hands on and very involved from start to finish. He was a key strategist and delivered a big win on election day.”

Robert TalbotRegional Political Director, Marsy’s Law for All

“The expertise and professionalism of Sinclair is above the rest. Their team provided the right data we needed to make the right decisions. Our success would not have happened without their experience and tireless efforts.”

Tim MintonDirector of Government Affairs, North Carolina Home Builders Association

“Having worked with Chris on several legislative advocacy campaigns, Chris has a proven track record of providing tangible results through his keen awareness of public relations and ability to implement a comprehensive strategic communications plan.”

John MetcalfPrincipal, The Policy Group

“It's been my privilege to work with Chris on two major projects in which he was the lead consultant. Both efforts resulted in substantial victories, thanks in large part to Chris's leadership and vision on how to accomplish the mission. Chris is easy to work with, dedicated, hard-working and committed to excellence in all aspects of the project.”

Robert OrrAttorney at Law

“I have known Chris Sinclair for nearly a quarter century and he is one of the brightest and most effective messaging consultants in our state and region.”

Tom FetzerLobbyist, Fetzer Strategic Partners

“Chris Sinclair is the consummate professional. His work is creative and his knowledge and strategy of data use is unparalleled. Chris and his team are able to get the right message to the best audience and achieve a measurable success - that is value.”

Karl EckhartVP Intergovernmental Affairs, National Association of Home Builders

“We've been fortunate to have Chris on our team when facing a variety of public policy challenges at the state, local and national level over the years. Chris is a consummate professional who brings inspired solutions to the table and a can-do attitude to execution.”

Clayton TraylorDirector, Leading Builders of America

“I have found Chris to be an experienced and respected political consultant and advisor. His expertise has guided me through victorious campaigns for two public offices. Chris knows the importance of strategy, timely messaging, and maintaining a strong social media presence. He and his staff are professional and courteous. It has been a pleasure to work with them.”

Lisa BarnesNorth Carolina House of Representatives

“Chris and his team are professionals who thoroughly research client issues and analyze them against the background policy and political environment to develop effective, unique public affairs strategies.”

Richard ZechiniPartner, Williams Mullen
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