Credit Union National Association
Awards & Mentions
- VR Inspire
- Reality Awards
- Best Promo
- Social Media
Sinclair PA was hired by the Credit Unions National Association (CUNA) to help the organization develop a way to talk about the true value of credit unions across the country, in urban and rural communities. The Association needed to find out from the public and industry members how credit unions measured up against competing financial institutions. They needed a series of targeted messages that they could use to address the need, value and importance of credit unions, and their critical role in the economy, and in people’s lives— to tell their story.
The Advancing Communities Campaign Deliverables Included...
- Social media strategy and implementation
- Key messaging for campaign communications
- Advancing Communities website creation
Advancing Communities is an ongoing national campaign, encompassing all 50 states, with strategically targeted campaign states. In campaign states, key credit union leagues were identified for the development of strategic messaging based around pertinent, timely issues. Messaging focused on establishing the local credit union impact on small businesses, rural communities and underserved populations. Additional efforts in Arkansas, a campaign state, led to legislative support for anti-elder abuse regulations, with a campaign focused on financial abuse awareness and prevention.