Social media isn’t going away, but it is changing every day. As new platforms gain popularity and new trends emerge, it can be difficult to know what’s best for your business’ online presence.

1. Be Authentic

Some have always been skeptics of social media; other users became wary of how they used various platforms after stories of data misuse in the past year. Despite this, social media continues to grow in influence every day. But people are more careful in social media interactions, and the last thing you want to do is come off as disingenuous, particularly in a world full of scammers.

It’s vital to show the human side of your business. Post selfie videos instead of a normal status update; spotlight things like office life or behind the scenes work. A successful business presence on social media will mix professionalism and personalism.

At Sinclair, we understand your brand’s reputation is a determining factor in your success. We have the ability to create brand narratives that consider audience motivation and perception.

2. Focus on Relationships

Before social media, customers would dial a number or visit an office for assistance, but these platforms have evolved into a place of customer service. Businesses are now only a direct message away from clients, and can easily address their needs.

Promoting your brand is always important. Along with promotion, you also need to emphasize that you’re there for your customer or audience. Make them feel welcome to reach out to you, and publish content that shows your business’ news and interests as well as your product or service.

Promote your social media platforms often. This makes it easier for your client base to contact you or get updates on your business. This will also build that trusting and authentic relationship between your business and your customers that you need for lasting success.

3. Plan Your Quality and Quantity

Both quality and quantity are relevant to posting, and you need a balance that works well for your company. You should plan to post at least once a day – but don’t overdo it. You don’t want to drown your customers in content, but you do want to keep their interest.

Plan posts for peak times. You wouldn’t post a customer poll or survey hours before the beginning of the workday. On the same note, you wouldn’t premiere a video late at night after everyone has gone to bed. There are many useful tools that can be utilized for social media pages that allow you to monitor things like when your audience is most engaged. It’s vital to use these tools to get the most of our your social media presence.

At the same time, focus on quality. You want eye-catching graphics and interesting videos in addition to links and status updates. If you don’t have an in-house graphic designer, there are several free services online, such as Canva, that are very user friendly for beginners. Even a simple graphic can do a lot to attract attention to a post. Try to draw the audience in, but don’t stray too far from professionalism.

At Sinclair, we utilize social media to help businesses establish brands, spread messages, and connect with their audiences. We have the technological know-how to monitor these platforms, track sentiment and reach. If you want to learn more about how you can use social media to leverage your brand, give us a call.


Author sinclairpublicaffairs

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