Real Estate, Housing and Development Case Study
At Sinclair Public Affairs, we do more than just social media and reputation management- we strive to shape reliable outcomes and affect tangible change. Our firm’s vision is rooted in the belief that organizations, individuals and businesses hold the power to produce real change in their communities and beyond.
One of the ways we do this is by leveraging our ties with various real estate, housing and development associations on both regional and national scales. Sinclair PA often works alongside various state-specific REALTORⓇ associations, development firms and awareness campaigns with the intent of helping their communities as they face issues like growth, affordable housing and regulatory shifts. The Sinclair PA firm has been at the forefront of helping these connected industries continue to strengthen economies, grow communities, find affordable housing solutions and protect property rights.
The firm understands that the clients you choose to represent are a direct reflection of the change you want to see in this world, and therefore, we work alongside organizations and campaigns that uphold the firm’s core mission and vision.
Client: Citizens Supporting Raleigh
Issue: The Raleigh Affordable Housing Bond
Campaign: Vote Yes, Raleigh!
The ‘Vote Yes, Raleigh!’ campaign was created in support of the Raleigh Affordable Housing Bond, which was intended to fund critically-needed housing opportunities for Wake County residents with limited incomes. This $80 million bond, voted on by Raleigh citizens on Nov. 3, 2020, passed with an overwhelming 71 % of the vote. The ‘Vote Yes, Raleigh!’ campaign’s strategic digital and earned media communications outreach played an essential role in the bond’s passing. Check out Sinclair’s Affordable Housing Bond case study to learn more!
The Sinclair team aided in the launch of the campaign’s website– ensuring a user-friendly site that made information about the bond easily accessible and comprehensible for the everyday citizen. Information outreach was also employed on various social platforms to gain awareness, specifically Facebook, Instagram and Twitter. The Sinclair team provided recognizable social copy and graphics that aligned with the ‘Vote Yes, Raleigh!’ brand.
Sinclair also directed the creation and dissemination of targeted digital ads and videos to both inform and encourage Raleigh citizens to ‘vote yes’ to the bond.
Earned Media Outreach
Similar to the digital ads, Sinclair PA led the design and distribution of targeted direct mail pieces. These pieces served as a physical reminder of the bond, and ensured campaign visibility to those who may not use social media or the internet. Sinclair also organized the strategic placement of campaign yard signs around Raleigh, serving as another physical reminder of the importance of ‘voting yes’ on this bond.
Client: Charlotte Real Estate & Building Industry Coalition
Issue: Charlotte Future 2040 Comprehensive Plan
Campaign: Let’s Get it RIght, Charlotte
Earlier this year, the Real Estate & Building Industry Coalition (REBIC) partnered with the Sinclair PA team to lead a thoughtful and strategic media push in opposition to the Charlotte Future 2040 Comprehensive Plan. The plan was unveiled amid the COVID-19 pandemic and raised many questions for concern regarding the lack of both citizen awareness and input, as well as the plan’s projected effects on Charlotte’s affordable housing access. The “Let’s Get it Right, CLT” (LGIRC) campaign intended to help REBIC raise public awareness and encourage the Charlotte City Council to make significant changes to the plan prior to its adoption. Through strategic digital and earned media efforts, the first phase of the LGIRC campaign ultimately guaranteed REBIC’s involvement in the future drafting of the city’s proposed unified development ordinance (UDO) and zoning maps. The campaign website, along with a targeted video ad, won Sinclair PA both a Platinum and Gold 2021 DotComm award.
For the LGIRC campaign, the Sinclair team was able to execute all digital outreach in-house, including the campaign’s Platinum DotComm award-winning website. In addition to the website, Sinclair implemented a strategic social media outreach effort that focused on garnering citizen support and awareness. Calls to action such as urging citizens to sign the petition, to contact their local officials, and to learn more were utilized to promote both awareness and activism. Three targeted video ads were also used to raise public awareness- with the Charlotte Unique Video Ad winning the Gold DotComm award.
The LGIRC landing page was the first website built entirely in-house at Sinclair, and subsequently won a 2021 DotComm award.
Sinclair also directed the creation and dissemination of targeted digital ads and videos to raise public awareness and encourage the Charlotte City Council to make adjustments to the 2040 Comprehensive Plan.
Earned Media Outreach
Sinclair facilitated strategic earned media outreach, including the distribution of timely press releases to various publications throughout the Charlotte Mecklenburg area. Sinclair PA also organized the strategic placement of campaign yard signs around Charlotte, aimed at drawing awareness to the comprehensive plan and the issues it poses to the city. These communication efforts were intended to ensure campaign visibility to those who may not use social media or the internet.
Client: North Carolina REALTORSⓇ / South Carolina REALTORSⓇ
REALTORⓇ associations are committed to protecting property rights for all people, specifically through their endorsements of political candidates that stand to fight and strengthened if elected. Both NCR and SCR have sought the help of Sinclair to help them navigate Independent Expenditure (IE) campaigns for candidates from both parties that are devoted to protecting property rights, and encouraging business growth for their respective districts. Check out some of our previous IE work with the South Carolina REALTORSⓇ here.
This year, Sinclair Public Affairs has successfully partnered with multiple clients within NC’s real estate, housing and development industries to facilitate various influential housing campaigns. If you are interested in updating your campaign efforts, our trained staff at Sinclair is here to help. Contact Sinclair Public Affairs at email@example.com