Raleigh, N.C. – Sinclair Public Affairs announced its first strategic alliance that will build on expertise by providing a layer of industry experience to clients – particularly in the government affairs and public policy sectors.

Anna Roberts joins the Sinclair team with more than 15 years of experience in public relations – specializing in government relations and communications. Her broad experience includes serving as communications director and spokesperson for the NC House and for the statewide Marsy’s Law victims’ rights amendment campaign that earned 62 percent of the vote last year. As a consultant for dozens of nonprofit and private industry clients, and previously with a top regional PR firm, Roberts has spent her career helping clients communicate by providing expertise in crisis communications and strategic planning through media relations, outreach and training.

“There is not an industry or policy issue that Anna has not been part of – helping her clients, whether a high profile elected official or a statewide issue campaign, successfully communicate in North Carolina and beyond,” said Chris Sinclair, CEO of the company. “We’ve worked together for more than a decade, and Anna’s experience with and understanding of the legislative, state and federal government processes will provide our clients valuable strategic advice and implementation. If our clients are facing an urgent communications matter or need to win a target audience, our team is the best-equipped to provide both strategic and hands-on help with social, traditional and campaign media.”

Sinclair Public Affairs was founded by Chris Sinclair, a leading strategist with more than two decades of experience. Based in North Carolina, the firm specializes in public affairs strategy and policy – helping clients with issue management, crisis communications and executing campaigns. Clients include private sector companies, associations, nonprofits and candidates that have issues in the public sector.

“I am excited to once again work with Chris, his team and their growing list of clients. There’s no better group to help clients communicate effectively to different audiences whether it’s voters, elected officials or association members,” said Anna Roberts. “Having successfully worked together for years, I’m confident that the team Chris is creating will provide top-notch social, campaign and traditional communications expertise to all of our clients as North Carolina and the region continue to grow.”

 

About Sinclair

Sinclair Public Affairs serves corporate, individual and political interests as they intersect in the public sphere. The company focuses on crisis and issue management, campaign management, and public affairs strategy. We have worked closely with local, regional and national organizations and brands including Tesla, Vaya Health, Briar Chapel, the Eastern Band of Cherokee Indians, North Carolina REALTORS®, and the National Association of Home Builders to develop messaging and communication strategies that served to manage perceptions and reputations, as well as win issue and political campaigns.

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