As a newly introduced referendum, The 2022 Raleigh Parks bond campaign needed a clear and distinct identity. Alongside on-the-ground work in the community, it was important to create and share a digital identity at the start. With the outlined brand standards, the Parks bond site was designed with potential voters at the forefront of strategy. The design hinged on a natural flow, utilizing the dynamic color scheme to keep the audience engaged throughout the site. Interactive elements, such as the park map embedded from the Raleigh Parks website, and Q&A’s based on community discussions, allowed the voters to use the site as a resource to explore the impact in their own communities, helping to make the campaign personal.