Our Story

Our Story

Sinclair Public Affairs is a North Carolina-based advisory firm specializing in crisis and issue management, campaign management, and public affairs strategy. We were founded by Chris Sinclair, a leading strategist who has been active in influencing policy and public affairs in North Carolina for over 20 years.

Sinclair PA is comprised of an experienced team of writers, designers, leaders and storytellers. Our staff specializes in the nuances of today’s modern communications landscape- allowing for strategic communication services that are specific to each client and their varying needs. 

integrated situation management

Meet Our Team

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Chris Sinclair

Founder & CEO

Chris Sinclair has been actively involved in politics and public affairs in North Carolina for over 20 years. He has been recognized as a top influencer and strategist by multiple organizations, including Campaigns & Elections magazine who named him one of the Top 500 Influencers in American Politics (2013). He has founded multiple firms including Public Solutions, an award- winning public affairs firm, which later merged with Cornerstone Strategy & Communications to become Cornerstone Solutions.
Most recently, Chris was instrumental in the passage of Marsy's Law for All legislation in North Carolina that passed with 62% of the vote -- the highest of all 6 of the constitutional amendments up for consideration by voters in 2018. Recently, his strategies propelled the statewide Connect NC bond to victory, winning 99 of 100 counties, and totaling nearly $2 billion. He also implemented campaigns for two Wake County education bonds that both passed by over 65% of the vote and totaled nearly $900 million.
His work has proven powerful enough to sway the majority of citizens to vote for a candidate outside their own political party. He was instrumental in helping North Carolina Governor Pat McCrory achieve his historic 2012 election victory in a state where no candidate of his party had won that office in over 30 years. He also helped run one of the most successful business and real estate coalitions in the country—concentrating on issues advocacy, strategic communications, and grassroots mobilization.
Chris has served on numerous boards and commissions including a recent appointment to the North Carolina Victims’ Assistance Network Board of Directors. He also serves as the chair of the Central Wake High Charter School Board of Directors and has served on the Wake County Planning Board. He is a member of the American Institute of Certified Planners and was a former planner for the Tennessee Valley Authority and City of Greenville, South Carolina. Chris obtained his master’s degree from the University of Tennessee and a bachelor’s degree from Mars Hill University.

Anna Roberts

Sr. Vice President

Anna Roberts joins Sinclair Public Affairs team after partnering with the group to work for key clients in recent years.  With 20 years of experience in the government relations and communications industries, Anna's broad experience includes serving as communications director and spokesperson for the NC House and for the statewide Marsy’s Law victims’ rights amendment campaign that earned 62 percent of the vote in November, 2018. She has also recently worked on award winning communications campaigns, including helping lead a strategic communication plan in 2020 for Phantom Fireworks (the nation's largest firework distributor) during the July 4 season that resulted in national media coverage and increased sales.

Anna has been a senior level communications consultant for dozens of nonprofit and private sector clients, helping them develop communications plans, and increasingly incorporates key social media tools into their organization's communications. She has been involved with clients on various legislative and policy issues including: law enforcement policy and regulations, education policy that is subject to legislative oversight, university communications for several leading colleges, rural economic development for one of the largest North Carolina nonprofits, companies involved with healthcare and Medicaid reform, and on a variety of agriculture-related economic issues.

Prior to consulting as an independent contractor, she worked for the former PR firm CapStrat (now Ketchum), a leading public relations firm in the Southeast, and as a consultant for other public affairs firms advising clients on crisis communications, media relations, digital and social media plans, and media training for company spokespeople.

She currently serves on the board for the nonprofit advocacy organization NC Child and held public service roles as a team member of the governor’s 2012 Department of Transportation transition team, as a NC Senate appointee to the E-NC Authority overseeing the state’s broadband policy and as an alumni of the NC Institute of Political Leadership, Fall 2000. Anna is from northeastern North Carolina and graduated from Converse College in Spartanburg, South Carolina. She lives in Raleigh with her husband and three children.

Ure Loop

Group Director

As Group Director for Digital and Social Media, Ure specializes in design, client relations, team management and digital content. Ure’s background in digital marketing and brand management has allowed her to effectively support clients’ needs in the everchanging digital sphere. Her formal training and B.S. in Public Relations from Appalachian State University allow her to combine the best of both traditional and new forms of media to ensure our clients are meeting their target audiences wherever they may be.
Ure has been involved with clients on a variety of projects, ranging from campaigns for political office to collecting PPE donations nationwide during the beginning of the COVID-19 pandemic. Ure’s creativity shines through on all of her work, and works with our digital team to create all of our in-house digital, social media, and web design. She’s proud to have worked on numerous award-winning projects and continues to lead our team in Raleigh.
In her free time, Ure goes back to the mountains as often as she can, and hikes around North Carolina whenever the weather is suitable. She never misses and App State football game, and is currently working towards her goal of visiting all the national parks in the lower 48. She is an avid- reader, coffee enthusiast and proud mom of a rescued black cat named Otis.

Austin Jayes

Senior Account Director

As Sr. Director of Account Services, Austin served as the lead on several federal, state and local independent campaigns for Sinclair PA. Serving as the intermediary between the Sinclair team and the client, Austin ensured the client's needs were always met, while helping to keep the team informed of all deadlines and keep the work pipeline flowing.
Austin has also led key earned media campaigns for the company and for clients. During the summer of 2020, he helped develop strategy and implementation of a national and regional earned media campaign for Phantom Fireworks (the nation's largest firework distributor) to inform customers about safe shopping and firework usage during the COVID-19 July 4 holiday; including writing press releases, developing media lists, and reaching out to media outlets. Following the successful campaign, he also helped track placements nation-wide and create a metrics overview of the campaign's success.
After working in the finance sector, Austin began looking for a career change. He first joined Sinclair as an intern with the hopes of learning more about communications and client relations. Austin quickly moved up the ladder to a part time and eventually full-time roll. His ability to organize and execute projects from various clients and sectors has proved a great asset to our team.
Austin received his B.S. in business administration, with a concentration in finance from North Carolina State University. Austin’s financial background focused on multimillion-dollar projects in the homebuilding sector.
In his free time, Austin is a dedicated cinephile, enjoying both movies and television in every genre, from Indiana Jones to The Grand Budapest Hotel. He’s also an ardent soccer fan, always up to watching the Premier League, or playing pickup with friends.

Kailey McSwain

Account Director

As Account Director at Sinclair PA, Kailey specializes in social media management, crisis management, media relations, and graphic design. Kailey joined the Sinclair team in April of 2020 as a communication and graphic design intern while simultaneously completing her degree in Public Relations from Appalachian State University. Upon graduation, Kailey transitioned to full-time with the company.
At Sinclair, Kailey facilitates social media management for Sinclair’s political candidate clients. During the 2020 General Election season, this included an array of copywriting, graphic design, and platform management. Throughout the unique election season, Kailey successfully executed multiple virtual fundraisers for Sinclair’s candidate clients- each event raising double the initial goal.
Kailey also assisted the team in the development of their first Crisis Management Plan for a high-profile client. Kailey studied Crisis Communications in college and brings a level of unique interest and expertise to the firm’s clients.
In her free time, Kailey is an avid hiker and outdoor enthusiast. On the weekends, you can often find her off the grid exploring the North Carolina mountains- her preferred destinations being Boone and the Linville Gorge. Although Raleigh isn’t in the mountains, Kailey is excited to pursue her career with Sinclair PA and start a new chapter in the City of Oaks!

Kaitlin Coogan

Account Coordinator

Kaitlin joined the Sinclair Public Affairs team as a digital media intern after graduating from UNC-Chapel Hill’s Hussman School of Journalism and Media, where she specialized in public relations and advertising. At the start of 2022, she transitioned into a full-time account coordinator position.
As an account coordinator, Kaitlin works with both the digital team and the account services team. She supports the team with copywriting, graphic design, media relations efforts and PR services for clients. Kaitlin appreciated getting to work with such a wide range of clients as an intern and is looking forward to helping future clients shape their stories.
In her free time, Kaitlin enjoys reading, traveling and exploring local coffee shops. She returns to the beach as often as possible but is enjoying being so close to downtown Raleigh. Kaitlin is excited to explore her new home and grow with the Sinclair team!

Sarah Wallace

Part-Time Account Coordinator

As Part-Time Account Coordinator, Sarah assists with project management and aids in internal communications by collecting project timelines and setting team agendas. She also assists in political candidate communication strategy and implementation through social media content creation, emails, and keeping up to date with political content calendars.
She is looking forward to having a glimpse into developing political campaigns during the 2020 election season, as well as growing her writing skills by writing social media content.
Sarah is a junior at Meredith College in Raleigh, NC. She is earning her bachelor’s degree in Political Science and double minoring in Spanish and Criminology.
In her free time, Sarah is a college athlete on Meredith’s Women’s Golf Team. She spends most of her free time playing and watching golf with friends and family. Sarah also enjoys exploring the Raleigh area!

Our Values

Our Mission

In today’s modern communications landscape, we leverage our expertise by partnering with clients to amplify their voice, shape reliable outcomes and effect tangible change.

Our Vision

Our success is based on the success of our clients. We believe organizations, individuals and businesses hold the power to produce real change in their communities and beyond. By providing meaningful access to the public discourse, we help our clients succeed one idea, one person, one issue at a time— towards the ultimate goal of creating a better world.

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We Pride Ourselves On The Work We Do