Crisis ManagementIntegrated Situation Management
September 18, 2020

Crisis Management Plans: A Business Essential

Imagine you run a successful small business that is well known for helping out the local community. Your business just announced that it will now advocate for a social issue that is seen as rather controversial. Following your announcement, a local social interest group has garnered attention for slandering your business initiatives online. How do you combat this slander while…
Integrated Situation Management
September 4, 2020

Social Media Campaigns: Adapt Or Get Lost In The Noise

As a result of an increasingly tech-driven world, social media and public relations campaigns go hand in hand. A campaign run on social media puts businesses, brands, and elected officials front and center, and gives the public a platform to partake in open debate like never before.  Engage Your Audience  Social media was built to maintain two-way communication- and as…
Integrated Situation Management
August 21, 2020

Texting: An Increasingly Essential Campaign Tool

Peer-to-peer texting campaigns made their political debut in 2015, but became increasingly popular in the 2018 midterm elections. Since then, texting campaigns have played an integral part in both Democratic and Republican campaign efforts. P2P texting grants campaign communication directors, managers and volunteers the ability to send mass texts to potential voters. This method of maximizing outreach allows for strategic…
Integrated Situation Management
August 14, 2020

Sinclair Public Affairs Firm Hires New Account Director

Raleigh, NC - Sinclair is excited to finally announce another addition to its growing team, Austin Jayes. Austin performs the role of Account Director, where he specializes in maintaining constant contact with all of Sinclair’s clients and vendors to ensure all projects are completed in a timely manner. He prides himself in his ability to effectively manage campaigns and exceed…
Integrated Situation Management
August 7, 2020

24-Hour Social Media Fundraisers: The New Frontier Of Fundraising

As Election Day quickly approaches, many campaigns are seeking methods to boost their campaign funds. The “24-hour fundraiser” is an innovative, fast, and creative method to reach fundraising goals - especially during this unique election cycle when many in-person fundraising ideas have been suspended due to the COVID-19 pandemic.  These fundraisers draw campaign supporters and contributors -  with a call…
Campaign/Issue ManagementCase StudiesIntegrated Situation Management
July 31, 2020

Case Study: Navigating IE Campaigns in a Crowded Election Cycle

Sinclair Public Affairs has been a leading force in independent expenditure (IE) campaigns and boasts a broad range of clients, one of the most recent of which is the South Carolina Association of REALTORSⓇ during the 2020 South Carolina Primaries.   Challenge  The end goal for each independent expenditure campaign is the same: to raise awareness among voters and ensure the…