Campaign/Issue ManagementIntegrated Situation Management
April 6, 2022

Paid Digital Media: Trusted Strategy, Proven Results

Gone are the days of cookie cutter promotion tactics that target the generalized masses with one generic angle. With the rise of social media and the 24 hour new cycle, personalized content has become crucial to catch the public’s attention amid the noise. Paid digital marketing is a strategy that allows companies to reach their key markets in a way…
Campaign/Issue ManagementCrisis ManagementIntegrated Situation ManagementMedia monitoring
March 11, 2022

Plugged In: The Importance of Media Monitoring in Communication Strategy 

By: Kaitlin Coogan Media monitoring is an invaluable tool in today’s communication landscape. Gone are the passive audiences of the past, content to consume any information placed in front of them. Now, more than ever, the audiences we’re interacting with are extremely engaged and active, and, above all, particular. Successful communication must be aware of that factor and adapt, which,…
Sinclair HiresSinclair NewsSinclair NewsSinclair Public Launches
February 2, 2022

Sinclair Public Affair’s 2021 Wrap-Up

Since the dawn of the new decade, the world has witnessed unimaginable change. From enduring an ongoing global pandemic, to requiring a new way of life, the modern 20’s have forced people and businesses to adapt- Sinclair Public Affairs included.  2021 provided a new direction for Sinclair Public Affairs, including an expanded client base that spans new industries, award winning…
Campaign/Issue ManagementCase StudiesCrisis ManagementIntegrated Situation ManagementMedia Relations
December 8, 2021

2021 Independent Expenditure Campaign: South Carolina Association of REALTORS®

Author: Kaitlin Coogan Challenge   When it comes to the world of realty, local elections are extremely important. Whether it be issues of development or property rights discussions, having the right leaders in place is essential to the success of small businesses and the growth of communities. There were many influential candidates in the race this municipal election cycle, particularly in…
Crisis ManagementIntegrated Situation ManagementMedia RelationsPublic AffairsSinclair Advice Column
October 26, 2021

Fact or Fiction? Let’s Talk PR

By: Kaitlin Coogan and Kailey McSwain When people talk about PR, the first question is “So, what exactly do you do?” That question is almost always immediately followed by some iteration of the words spin, underhanded, and sometimes even liar. It’s not exactly a great picture, and it’s pretty much the only one that exists in the media today. TV…
Campaign/Issue ManagementCase StudiesCrisis ManagementIntegrated Situation ManagementMedia Relations
September 17, 2021

2020-2021 Phantom Fireworks Case Study

Challenge   With global supply lines still recovering from the COVID-19 pandemic, Phantom Fireworks found itself looking at a potential fireworks shortage for the upcoming Fourth of July holiday. This probable shortage, coupled with Phantom’s focus on spreading safety focused messaging, led to challenges for the nation’s largest consumer-based fireworks retailer about how to best incentivize consumers to purchase fireworks ahead of the major holiday. Additionally, Phantom…