Media RelationsPublic Affairs
September 11, 2019

3 Keys to Understanding Journalism in 2019

Journalism has changed drastically over the years. Understanding this change is vital to your success in the media.   Short on Time In recent years, newspaper layoffs became more and more frequent, particularly at some of the nation’s largest and most respected papers. Newspapers now face a dilemma – a large amount of stories to write with fewer people to…
Campaign/Issue ManagementNewsPublic Affairs
September 10, 2019

Sinclair Public Affairs Named a Finalist for National PR Award

RALEIGH, NC – Sinclair Public Affairs, a North Carolina-based public affairs consulting firm with offices in Raleigh and Charlotte, was recently named a national finalist in the Public Affairs Campaign category for the 2019 PRNEWS Digital Awards– which recognize outstanding work in digital communications and campaigns. Sinclair was nominated for its work with the Credit Union National Association (CUNA) in…
BrandingPublic Affairs
September 5, 2019

How a Blog Can Help Your Business

As a business, a blog can be a valuable way to communicate your message to your audience.   Controlling the Story With a blog, you’re in control of all content and can tell your story exactly how you want it to be told. In media stories – whether print or online – reporters decide what makes the cut. They could potentially leave…
Media RelationsPublic Affairs
August 28, 2019

3 Must-Have Communications Tools in 2019

School is back in session around the country, and students are piling the supplies they need for success into their bookbags. Here are several tools every organization should have to ensure a successful communications campaign.   Savvy Social Media Presence Ignoring social media is not an option – especially since people spend more time on their phones in 2019 than…
Media RelationsPublic Affairs
August 22, 2019

3 Costly Communication Pitfalls (and How to Avoid Them)

A strategic communications plan is vital to your organization's success, but only if implemented correctly.   1. Careless Mistakes Accuracy is key, whether in print or online communications. For example, typos in a social media post or on direct mail can hurt your credibility and hinder your message’s impact. Spell check is a useful tool, but can let several types…
BrandingMedia RelationsPublic Affairs
August 15, 2019

Why You Can’t Ignore Social Media

Social media should be a vital part of every communications plan. The platforms are widely popular, and allow you to spread your message in a variety of ways.   Everybody’s Online We’re more connected to our smartphones than ever – a recent report suggests the average adult will spend almost four hours a day on their phone in 2019, surpassing…