BrandingCampaign/Issue Management
July 2, 2021

How To Be the Loudest in a Crowded Room:

Article by Sarah Wallace and Kailey McSwain An In Depth Guide to Mastering a Recognizable Brand Voice Millions of brands are competing for a following via social media every second, so how does one break through the noise and differentiate themselves from all others? The answer lies in a recognizable brand AND voice. Just like J.K. Rowling has a completely…
Campaign/Issue ManagementIntegrated Situation Management
June 28, 2021

Four Tips for Bridging a National Campaign to a Local One

You may know the struggle of taking a national campaign or brand and attempting to implement it district by district across the state, region or nation. With each district, you lose a little bit of control as you realize that certain messages don’t apply to the same areas. You now have to learn the nuanced ‘do’s and don'ts’ with each…
BrandingIntegrated Situation Management
June 18, 2021

Why is brand consistency important?

Have you ever wondered why some websites, blogs or social media accounts gain more traction and engagement than others? Or why some consumer products are purchased over and over again compared to the same products made by different brands? In today’s digital world, where online users have thousands of messages flooding their screens each day, building a strong and recognizable…
AwardsCampaign/Issue ManagementCandidate AccomplishmentsSinclair News
June 14, 2021

Sinclair PA Does it Again…

Sinclair Public Affairs, an award-winning political communications firm in Raleigh, North Carolina, won a silver award for the Best Overall Direct Mail Campaign (Republican) for Senator Susan Collins’ Senate race. During the election cycle in November 2020, Sinclair Public Affairs delivered an effective advertising campaign for Senator Collins who won reelection in Maine for a seat in the US Senate.…
Integrated Situation ManagementSinclair Advice ColumnSinclair News
May 25, 2021

Sinclair Advice Column: Maneuvering the Post- College Void

It’s that time of the year again- caps and gowns are dawned, pictures are taken, and congratulations are given and received. College graduation is an exciting milestone, but it is often one without direction. Up until this point, your life has been paved for you. School is structured- filled with requirements, boxes to check and peers to measure yourself against.…
Crisis ManagementIntegrated Situation Management
May 10, 2021

5 things you need to know if you’re reopening a business in North Carolina

Blog 5 in the Emerging From COVID-19 series 1. Make a plan Planning out your reopening should happen before your doors open. There are a lot of different factors impacting how and when your business may reopen, but having a plan will help you identify and address various aspects that may stall or prevent you from reopening. While making a…