Campaign/Issue ManagementCase StudiesCrisis ManagementIntegrated Situation ManagementMedia Relations
December 8, 2021

2021 Independent Expenditure Campaign: South Carolina Association of REALTORS®

Author: Kaitlin Coogan Challenge   When it comes to the world of realty, local elections are extremely important. Whether it be issues of development or property rights discussions, having the right leaders in place is essential to the success of small businesses and the growth of communities. There were many influential candidates in the race this municipal election cycle, particularly in…
Crisis ManagementIntegrated Situation ManagementMedia RelationsPublic AffairsSinclair Advice Column
October 26, 2021

Fact or Fiction? Let’s Talk PR

By: Kaitlin Coogan and Kailey McSwain When people talk about PR, the first question is “So, what exactly do you do?” That question is almost always immediately followed by some iteration of the words spin, underhanded, and sometimes even liar. It’s not exactly a great picture, and it’s pretty much the only one that exists in the media today. TV…
Campaign/Issue ManagementCase StudiesCrisis ManagementIntegrated Situation ManagementMedia Relations
September 17, 2021

2020-2021 Phantom Fireworks Case Study

Challenge   With global supply lines still recovering from the COVID-19 pandemic, Phantom Fireworks found itself looking at a potential fireworks shortage for the upcoming Fourth of July holiday. This probable shortage, coupled with Phantom’s focus on spreading safety focused messaging, led to challenges for the nation’s largest consumer-based fireworks retailer about how to best incentivize consumers to purchase fireworks ahead of the major holiday. Additionally, Phantom…
Campaign/Issue ManagementCase StudiesIntegrated Situation ManagementMedia Relations
September 10, 2021

The Sinclair Mantra: Shape Reliable Outcomes – Effect Tangible Change

Real Estate, Housing and Development Case Study At Sinclair Public Affairs, we do more than just social media and reputation management- we strive to shape reliable outcomes and affect tangible change. Our firm’s vision is rooted in the belief that organizations, individuals and businesses hold the power to produce real change in their communities and beyond.  One of the ways…
BrandingCampaign/Issue Management
July 2, 2021

How To Be the Loudest in a Crowded Room:

Article by Sarah Wallace and Kailey McSwain An In Depth Guide to Mastering a Recognizable Brand Voice Millions of brands are competing for a following via social media every second, so how does one break through the noise and differentiate themselves from all others? The answer lies in a recognizable brand AND voice. Just like J.K. Rowling has a completely…
Campaign/Issue ManagementIntegrated Situation Management
June 28, 2021

Four Tips for Bridging a National Campaign to a Local One

You may know the struggle of taking a national campaign or brand and attempting to implement it district by district across the state, region or nation. With each district, you lose a little bit of control as you realize that certain messages don’t apply to the same areas. You now have to learn the nuanced ‘do’s and don'ts’ with each…