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Public Affairs

Fact or Fiction? Let’s Talk PR

By: Kaitlin Coogan and Kailey McSwain When people talk about PR, the first question is “So, what exactly do you do?” That question is almost always immediately followed by some iteration of the words spin, underhanded, and sometimes even liar. It’s not exactly a great picture, and it’s pretty much the only one that exists in the media today. TV…

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Sinclair Public Affairs Awarded Four 2020 MarCom Awards in Annual National Competition

The North Carolina firm, serving regional and national clients with offices in Raleigh and Charlotte, specializes in social media and traditional PR services for associations, corporate clients and legislative session/election cycle political communications Sinclair Public Affairs has been awarded national MarCom Awards in four categories – including the top tier Platinum Award, a Gold level award and two honorable mentions.  …

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The Benefits of Virtual Communication

As a result of the COVID-19 pandemic, there has been a steady rise in remote and work-from-home employees. Although the pandemic has caused unprecedented hardships across the nation- many companies and organizations are also beginning to realize the benefits of this unexpected transition. Not only is it less expensive to operate remotely, but most are finding that business can often…

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The Important Role of Independent Expenditures in Politics

In today's political climate, a rising number of organizations and politically-engaged associations are including independent expenditures in their advocacy.   What are Independent Expenditures? Independent expenditures are payments by an organization, group or individual for political communications – such as a website, or print or digital ads. The ad or website “expressly” advocates for a certain candidate or cause, but...
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How Facebook and Twitter are Changing Political Advertising

Facebook and Twitter recently made changes that will impact political advertisements and campaigns.   Twitter Bans Paid Political Ads Twitter CEO Jack Dorsey announced Oct. 30 that the social media platform would ban paid political ads, citing that political reach should be earned, rather than bought. Paid ads are vital to political campaigns. With Twitter’s decision, candidates – and supporters...
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4 Tricks to Avoid a PR Scare

Crisis can strike at any time, but businesses and organizations can take precautions to avoid a potentially frightening PR situation.   Plan for Everything  Crises can destroy a business’ reputation – particularly if the business is blindsided and unprepared. Having a crisis communications plan can limit the effects of the situation and protect your reputation. All crisis situations are different,...
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4 Communications Tips You Can Learn from Political Campaigns

Political campaigns can be a source of communication ideas for businesses and organizations looking to tell their story.   Make It Personal To secure votes, politicians must foster a personal connection with potential voters. They accomplish this by sharing information about themselves, interacting directly with the audience, and fostering relationships. Voters appreciate a candidate they can sympathize with and relate...
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3 Communications Mistakes Your Business Should Avoid in Crisis

Mistakes in communications are never ideal, but can be more detrimental during a crisis.   Take Your Time When facing a crisis, a business or organization should respond in a timely manner. Waiting to address the situation could be harmful, leading your audience to believe you’re hiding something. To ensure a quick response, plan for crisis situations ahead of time....
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Sinclair Public Affairs Adds Expertise to Growing Company

Raleigh, N.C. – Sinclair Public Affairs announced its first strategic alliance that will build on expertise by providing a layer of industry experience to clients - particularly in the government affairs and public policy sectors. Anna Roberts joins the Sinclair team with more than 15 years of experience in public relations - specializing in government relations and communications. Her broad...
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