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Crisis Management

The Four Pillars of Crisis Communication: What, How, When and Where

In the world of crisis communications, it's easy to focus solely on the message—what you will say to manage a situation effectively. While the message itself is crucial, the framework in which it's delivered—how, when, and where you communicate—can dramatically affect its effectiveness. Let's break down these four pillars and understand why they are the linchpin of successful crisis management....
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7 Reasons Why It’s Crucial for Companies to Update Their Crisis Communications Plan

In the dynamic realm of business, for any company, possessing a blueprint for challenging times (often termed a "crisis plan") isn't a luxury—it's essential. However, merely drafting such a plan isn't the endgame; it's pivotal for it to be routinely revisited and refined. Here's why:  Ensuring Clarity and Smooth Execution: Imagine a mobile application. If not updated, it tends to...
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To Engage Or Not To Engage?

How a corporate framework helps organizations assess the risks and rewards of taking public stances on social issues Now, more than ever, organizations face the challenge of addressing sensitive issues that may impact their stakeholders. From social and environmental concerns to political and economic issues, taking a stance on every issue can be risky. Having a corporate framework is essential...
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Plugged In: The Importance of Media Monitoring in Communication Strategy 

By: Kaitlin Coogan Media monitoring is an invaluable tool in today’s communication landscape. Gone are the passive audiences of the past, content to consume any information placed in front of them. Now, more than ever, the audiences we’re interacting with are extremely engaged and active, and, above all, particular. Successful communication must be aware of that factor and adapt, which,…

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2021 Independent Expenditure Campaign: South Carolina Association of REALTORS®

Author: Kaitlin Coogan Challenge   When it comes to the world of realty, local elections are extremely important. Whether it be issues of development or property rights discussions, having the right leaders in place is essential to the success of small businesses and the growth of communities. There were many influential candidates in the race this municipal election cycle, particularly in…

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Fact or Fiction? Let’s Talk PR

By: Kaitlin Coogan and Kailey McSwain When people talk about PR, the first question is “So, what exactly do you do?” That question is almost always immediately followed by some iteration of the words spin, underhanded, and sometimes even liar. It’s not exactly a great picture, and it’s pretty much the only one that exists in the media today. TV…

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2020-2021 Phantom Fireworks Case Study

Challenge   With global supply lines still recovering from the COVID-19 pandemic, Phantom Fireworks found itself looking at a potential fireworks shortage for the upcoming Fourth of July holiday. This probable shortage, coupled with Phantom’s focus on spreading safety focused messaging, led to challenges for the nation’s largest consumer-based fireworks retailer about how to best incentivize consumers to purchase fireworks ahead of the major holiday. Additionally, Phantom…

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5 things you need to know if you’re reopening a business in North Carolina

Blog 5 in the Emerging From COVID-19 series 1. Make a plan Planning out your reopening should happen before your doors open. There are a lot of different factors impacting how and when your business may reopen, but having a plan will help you identify and address various aspects that may stall or prevent you from reopening. While making a…

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No Communication Strategy? No Re-opening Plan

Blog 4 in the Emerging From COVID-19 series During periods of rapid change, communication becomes even more important. If a company does ultimately decide to send its employees back to the office under the safety of the vaccine, business owners need to remember that some people are still concerned for their health in the wake of re-opening. Utilizing basic crisis…

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