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Crisis Management

Plugged In: The Importance of Media Monitoring in Communication Strategy 

By: Kaitlin Coogan Media monitoring is an invaluable tool in today’s communication landscape. Gone are the passive audiences of the past, content to consume any information placed in front of them. Now, more than ever, the audiences we’re interacting with are extremely engaged and active, and, above all, particular. Successful communication must be aware of that factor and adapt, which,…

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2021 Independent Expenditure Campaign: South Carolina Association of REALTORS®

Author: Kaitlin Coogan Challenge   When it comes to the world of realty, local elections are extremely important. Whether it be issues of development or property rights discussions, having the right leaders in place is essential to the success of small businesses and the growth of communities. There were many influential candidates in the race this municipal election cycle, particularly in…

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Fact or Fiction? Let’s Talk PR

By: Kaitlin Coogan and Kailey McSwain When people talk about PR, the first question is “So, what exactly do you do?” That question is almost always immediately followed by some iteration of the words spin, underhanded, and sometimes even liar. It’s not exactly a great picture, and it’s pretty much the only one that exists in the media today. TV…

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2020-2021 Phantom Fireworks Case Study

Challenge   With global supply lines still recovering from the COVID-19 pandemic, Phantom Fireworks found itself looking at a potential fireworks shortage for the upcoming Fourth of July holiday. This probable shortage, coupled with Phantom’s focus on spreading safety focused messaging, led to challenges for the nation’s largest consumer-based fireworks retailer about how to best incentivize consumers to purchase fireworks ahead of the major holiday. Additionally, Phantom…

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Crisis Management Plans: A Business Essential

Imagine you run a successful small business that is well known for helping out the local community. Your business just announced that it will now advocate for a social issue that is seen as rather controversial. Following your announcement, a local social interest group has garnered attention for slandering your business initiatives online. How do you combat this slander while…

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