Gone are the days of cookie cutter promotion tactics that target the generalized masses with one generic angle. With the rise of social media and the 24 hour new cycle, personalized content has become crucial to catch the public’s attention amid the noise. Paid digital marketing is a strategy that allows companies to reach their key markets in a way…
By: Kaitlin Coogan Media monitoring is an invaluable tool in today’s communication landscape. Gone are the passive audiences of the past, content to consume any information placed in front of them. Now, more than ever, the audiences we’re interacting with are extremely engaged and active, and, above all, particular. Successful communication must be aware of that factor and adapt, which,…
Author: Kaitlin Coogan Challenge When it comes to the world of realty, local elections are extremely important. Whether it be issues of development or property rights discussions, having the right leaders in place is essential to the success of small businesses and the growth of communities. There were many influential candidates in the race this municipal election cycle, particularly in…
Challenge With global supply lines still recovering from the COVID-19 pandemic, Phantom Fireworks found itself looking at a potential fireworks shortage for the upcoming Fourth of July holiday. This probable shortage, coupled with Phantom’s focus on spreading safety focused messaging, led to challenges for the nation’s largest consumer-based fireworks retailer about how to best incentivize consumers to purchase fireworks ahead of the major holiday. Additionally, Phantom…
Real Estate, Housing and Development Case Study At Sinclair Public Affairs, we do more than just social media and reputation management- we strive to shape reliable outcomes and affect tangible change. Our firm’s vision is rooted in the belief that organizations, individuals and businesses hold the power to produce real change in their communities and beyond. One of the ways…
Article by Sarah Wallace and Kailey McSwain An In Depth Guide to Mastering a Recognizable Brand Voice Millions of brands are competing for a following via social media every second, so how does one break through the noise and differentiate themselves from all others? The answer lies in a recognizable brand AND voice. Just like J.K. Rowling has a completely…
You may know the struggle of taking a national campaign or brand and attempting to implement it district by district across the state, region or nation. With each district, you lose a little bit of control as you realize that certain messages don’t apply to the same areas. You now have to learn the nuanced ‘do’s and don’ts’ with each…
Sinclair Public Affairs, an award-winning political communications firm in Raleigh, North Carolina, won a silver award for the Best Overall Direct Mail Campaign (Republican) for Senator Susan Collins’ Senate race. During the election cycle in November 2020, Sinclair Public Affairs delivered an effective advertising campaign for Senator Collins who won reelection in Maine for a seat in the US Senate….
Blog 2 in the Emerging From COVID-19 series At the start of the pandemic, everyone buckled down to weather an unfamiliar storm- hoping that the end would be marked by a return to life as it was. However, amid the unexpected societal shift, business and consumer behavior were changed indefinitely. History has shown us that mass societal disruption accelerates technology…
Blog 3 in the Emerging From COVID-19 series As we entered this pandemic, many expected to work from home (WFH) for no more than a month or so. Now, here we are one year later- 365 days that have shaped our society in unforeseen ways- culturally, physically, and economically. Though rapid shifts to remote work were largely seen as temporary,…
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