Campaign/Issue Management Archives | Page 3 of 3

sinclairpublicaffairs In Branding, Campaign/Issue Management, Media Relations, Public Affairs

Why You Need to Monitor Media Coverage

Monitoring your business' media coverage is a vital step in controlling the narrative. Measure Your Impact When you monitor media coverage, you can view how many outlets are covering your story, and how many readers those outlets are reaching. You can see all stories and coverage, whether it’s in print, online, on a blog, or social media. If you’re...

sinclairpublicaffairs In Campaign/Issue Management, News, Public Affairs

Sinclair Public Affairs Named a Finalist for National PR Award

RALEIGH, NC – Sinclair Public Affairs, a North Carolina-based public affairs consulting firm with offices in Raleigh and Charlotte, was recently named a national finalist in the Public Affairs Campaign category for the 2019 PRNEWS Digital Awards– which recognize outstanding work in digital communications and campaigns. Sinclair was nominated for its work with the Credit Union National Association (CUNA) in...

sinclairpublicaffairs In Campaign/Issue Management, Public Affairs

3 Critical Campaign Elements

A campaign – whether branding, political or issue management – won't succeed without these key elements: A Plan This may seem like a given, but a detailed campaign plan simplifies and streamlines the entire campaign process. The plan can, and likely will change somewhat, but serves as a roadmap to accomplishing the overall goal and should be referenced often....

sinclairpublicaffairs In Branding, Campaign/Issue Management, Crisis Management, Media Relations, Public Affairs

How Sinclair Can Be Your Solution

At Sinclair, we can help you accomplish your goals, no matter what they may be. We do this through – media relations, issue management, branding, crisis communications and public affairs. Media Relations Through decades of work, we’ve cultivated relationships with the media that have enabled us to effectively tell our clients’ stories. We understand that news still matters, and that...

sinclairpublicaffairs In Campaign/Issue Management, Case Studies

CASE STUDY: Marsy’s Law for NC

Sinclair began working with Marsy's Law for NC in 2017 with two major goals – placing the issue on the ballot and garnering voter approval in the 2018 election. Marsy’s Law would amend the state constitution to provide an equal level of constitutional protection to victims of crime that is already afforded to the accused and convicted. Along the...

sinclairpublicaffairs In Campaign/Issue Management, Media Relations, Public Affairs

The Power of the Press Release

As a former reporter, I saw a myriad of press releases each day. Many served to clutter my inbox, but others piqued my interest. Straight to the Point For me to open an email, the press release needed a good subject line. A good subject line gives the news and relevant information in a concise manner. The subject line is...

sinclairpublicaffairs In Campaign/Issue Management, Crisis Management, Media Relations, Public Affairs

Controlling the Narrative: How to Tell Your Story

Have a message to share? At Sinclair, we understand the importance of making sure the most compelling story is the one you're telling. Finding Your Story Deciding on your message is the first step in controlling the narrative. What do you want people to think about you, an issue, etc.? Research through survey polling and focus groups can be...

sinclairpublicaffairs In Campaign/Issue Management

Hitting the Mark: Foundations of a Successful Campaign

Running for election? Pushing a ballot measure? Looking to expand reach? This can all be done through a dynamic campaign. To be successful, plan everything – the goal, message, delivery, and analysis. Goal First, you’ll need to know what you want to accomplish through the campaign. If it’s an election, the answer is simple – you want to win. But...

Campaign/Issue Management