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Media Relations

2020-2021 Phantom Fireworks Case Study

Challenge   With global supply lines still recovering from the COVID-19 pandemic, Phantom Fireworks found itself looking at a potential fireworks shortage for the upcoming Fourth of July holiday. This probable shortage, coupled with Phantom’s focus on spreading safety focused messaging, led to challenges for the nation’s largest consumer-based fireworks retailer about how to best incentivize consumers to purchase fireworks ahead of the major holiday. Additionally, Phantom…

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The Sinclair Mantra: Shape Reliable Outcomes – Effect Tangible Change

Real Estate, Housing and Development Case Study At Sinclair Public Affairs, we do more than just social media and reputation management- we strive to shape reliable outcomes and affect tangible change. Our firm’s vision is rooted in the belief that organizations, individuals and businesses hold the power to produce real change in their communities and beyond.  One of the ways…

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The Value of Spokesperson and Media Training in Organizations

This week, Sinclair founder, Chris Sinclair, delivered the first media training of 2020 to members of the NC REALTORS® in Charlotte, NC. While many different organizations build relationships with the media, it is vital that key players in your organization have the appropriate training to address difficult questions and convey your organization’s message.  “Is it an assistant to the President?”…

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4 Tricks to Avoid a PR Scare

Crisis can strike at any time, but businesses and organizations can take precautions to avoid a potentially frightening PR situation.   Plan for Everything  Crises can destroy a business’ reputation – particularly if the business is blindsided and unprepared. Having a crisis communications plan can limit the effects of the situation and protect your reputation. All crisis situations are different,...
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3 Communications Mistakes Your Business Should Avoid in Crisis

Mistakes in communications are never ideal, but can be more detrimental during a crisis.   Take Your Time When facing a crisis, a business or organization should respond in a timely manner. Waiting to address the situation could be harmful, leading your audience to believe you’re hiding something. To ensure a quick response, plan for crisis situations ahead of time....
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Why You Need to Monitor Media Coverage

Monitoring your business' media coverage is a vital step in controlling the narrative.   Measure Your Impact When you monitor media coverage, you can view how many outlets are covering your story, and how many readers those outlets are reaching. You can see all stories and coverage, whether it’s in print, online, on a blog, or social media. If you’re...
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3 Costly Communication Pitfalls (and How to Avoid Them)

A strategic communications plan is vital to your organization's success, but only if implemented correctly.   1. Careless Mistakes Accuracy is key, whether in print or online communications. For example, typos in a social media post or on direct mail can hurt your credibility and hinder your message’s impact. Spell check is a useful tool, but can let several types...
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