Author: Kaitlin Coogan Challenge When it comes to the world of realty, local elections are extremely important. Whether it be issues of development or property rights discussions, having the right leaders in place is essential to the success of small businesses and the growth of communities. There were many influential candidates in the race this municipal election cycle, particularly in…
By: Kaitlin Coogan and Kailey McSwain When people talk about PR, the first question is “So, what exactly do you do?” That question is almost always immediately followed by some iteration of the words spin, underhanded, and sometimes even liar. It’s not exactly a great picture, and it’s pretty much the only one that exists in the media today. TV…
Challenge With global supply lines still recovering from the COVID-19 pandemic, Phantom Fireworks found itself looking at a potential fireworks shortage for the upcoming Fourth of July holiday. This probable shortage, coupled with Phantom’s focus on spreading safety focused messaging, led to challenges for the nation’s largest consumer-based fireworks retailer about how to best incentivize consumers to purchase fireworks ahead of the major holiday. Additionally, Phantom…
Article by Sarah Wallace and Kailey McSwain An In Depth Guide to Mastering a Recognizable Brand Voice Millions of brands are competing for a following via social media every second, so how does one break through the noise and differentiate themselves from all others? The answer lies in a recognizable brand AND voice. Just like J.K. Rowling has a completely…
Have you ever wondered why some websites, blogs or social media accounts gain more traction and engagement than others? Or why some consumer products are purchased over and over again compared to the same products made by different brands? In today’s digital world, where online users have thousands of messages flooding their screens each day, building a strong and recognizable…
Following this unique, socially distanced Thanksgiving holiday, the Sinclair team has reflected and shared the things we are particularly thankful for this year. As the world dawned a new decade, we have endured a global pandemic, unimaginable hardships, and an unprecedented presidential election- but despite this, Sinclair Public Affairs would like to acknowledge all the light that has come out…
As Election Day quickly approaches, many campaigns are seeking methods to boost their campaign funds. The “24-hour fundraiser” is an innovative, fast, and creative method to reach fundraising goals – especially during this unique election cycle when many in-person fundraising ideas have been suspended due to the COVID-19 pandemic. These fundraisers draw campaign supporters and contributors – with a call…
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