Social Media

Social media isn't going away, but it is changing every day. As new platforms gain popularity and new trends emerge, it can be difficult to know what's best for your business' online presence. 1. Be Authentic Some have always been skeptics of social media; other users became wary of how they used various platforms after stories of data misuse in…

In a world dominated by screens, digital platforms have become an integral part of delivering a message and operating a campaign. Digital and TV advertisements reach wide audiences and messages can be carefully targeted like never before. But it's critical to understand the continued importance of print materials – direct mailers, palm cards, yard signs – which successfully delivered narratives…

Before social media rose in popularity, news primarily came from two mediums – print newspapers and TV news. The news cycle, for the most part, followed a strict schedule based on time slots and deadlines. But that changed with the explosion of social media, specifically Twitter and Facebook. Move Over Print and TV It’s common in our tech-heavy society for…