Sinclair Advice Column

In today's fast-paced digital landscape, the realm of communications is evolving at an unprecedented rate. The advent of generative artificial intelligence (AI) has ushered in a new era of possibilities, empowering professionals in the field to revolutionize their strategies and redefine success in the communications world. Recently, the Sinclair PA team had the privilege of attending Meltwater’s Annual Summit in...

Digital advertising campaigns have become a crucial component of any successful communications strategy, as they provide flexible and efficient ways to market to target audiences, measure impact, and cater to future strategies for success.  Targeting One of the key benefits of digital advertising is its ability to target the public based on specific audience characteristics- which includes a range of...

Sinclair Public Affairs has proven time and time again that successful independent expenditure campaigns don’t have to be negative in nature, or funded by dark money groups. Sinclair transforms this negative perception by disseminating positive media that focuses on what candidates have done for their constituents- highlighting specific and important voter interests.   This honest, strategic, and positively focused approach to...

With a little over two weeks to go until Election Day, many people are starting to see the light at the end of what has felt like a very noisy election season. But, as everyone starts to countdown the days until political ads cease- for those in the industry, the sprint to the finish line has only just begun.  Since...