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From Cable to CTV: How Cross-Platform Advertising is the Key to Success

In our last blog, we delved into the evolving landscape of advertising and emphasized the significance of maintaining a presence across all digital platforms.

There are several reasons why people are streaming more:

  • Convenience: Streaming services offer convenience and flexibility, allowing viewers to watch TV and movies on their own schedule.
  • Cost: Streaming services are often less expensive than cable or satellite subscriptions.
  • Variety: Streaming services offer a wider variety of options, including original programming, that are not available on cable or broadcast TV.
  • No Commercials: Many streaming services offer ad-free options, which is a big draw for viewers who don’t want to be interrupted by commercials.

While the shift toward streaming services presents opportunities for advertisers to reach audiences in new and innovative ways, it also brings its own set of challenges. One significant challenge is the increasing prevalence of ad-free options, which forces advertisers to find new ways to reach consumers who are no longer watching traditional TV ads. This challenge requires advertisers to be agile and adaptable, constantly evolving their strategies and tactics to stay ahead of the curve.

At Sinclair Public Affairs, we tackle this challenge by creating ads that are informative, entertaining, and relevant to the target audience. We stay up to date with the latest trends and technologies which continue to reach consumers effectively in the ever-changing world of media consumption. Additionally, we leverage data to target audiences effectively and utilize cross-platform advertising ensuring that your ads are seen by the right people across all screens, including TV, desktop, and mobile. 

Ensuring Your Advertising Meets the Changing Landscape of TV and Streaming

To ensure that advertising meets the changing landscape of TV and streaming, organizations can take the following steps:

  • Embrace CTV and OTT: CTV and OTT are becoming increasingly important, and organizations should consider incorporating these into their advertising strategies.
  • Use Data to Target Audiences: Data is essential in today’s world, and organizations should use data to target audiences and ensure that their advertising is reaching the right people.
  • Utilize Cross-Platform Advertising: Cross-platform advertising is critical, and organizations should ensure that their advertising is visible on all screens, including TV, desktop, and mobile.
  • Invest in Creative Advertising: Creative advertising is becoming increasingly important, and organizations should invest in creative and engaging ads that capture the attention of viewers.

We take the stress out of advertising by doing the work for you, so you can focus on what you do best – running your business. Our cross-screen planning and execution are one of our core strengths as a firm, and we take pride in our ability to help our clients reach the widest possible audience.

If you’re looking for a partner that can help you succeed in the competitive world of advertising, look no further than Sinclair Public Affairs. Our team is dedicated to providing expert guidance and support every step of the way – reach out to us today and discover how we can help you achieve your advertising goals.

Sinclair Public Affairs

Author Sinclair Public Affairs

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