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Media Relations

Sinclair Public Affairs
In Campaign/Issue Management, Crisis Management, Media Relations, Public Affairs

Controlling the Narrative: How to Tell Your Story

Have a message to share? At Sinclair, we understand the importance of making sure the most compelling story is the one you're telling.   Finding Your Story Deciding on your message is the first step in controlling the narrative. What do you want people to think about you, an issue, etc.? Research through survey polling and focus groups can be...
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Sinclair Public Affairs
In Crisis Management, Media Relations, Public Affairs,

What is Public Affairs?

Public Affairs is more than just part of our company name, so it's important to understand exactly what that encompasses. There's many aspects to public affairs but it boils down to two – building relationships and managing perception.   Building Relationships Relationships are at the center of all things public affairs, whether it’s with your audience, the media or potential...
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Sinclair Public Affairs
In Media Relations

Media Relations: Dos & Don’ts

Whether you’re responding to a crisis or pitching a story, dealing with media is an integral part of public affairs. Media relations is vital to the success of your messaging, which makes it important to get it right.   Contact List    A vital part of media relations is the contact list – this is where you store the reporters...
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