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Sinclair Public Affairs
In Public Affairs,

4 Communications Tips You Can Learn from Political Campaigns

Political campaigns can be a source of communication ideas for businesses and organizations looking to tell their story.   Make It Personal To secure votes, politicians must foster a personal connection with potential voters. They accomplish this by sharing information about themselves, interacting directly with the audience, and fostering relationships. Voters appreciate a candidate they can sympathize with and relate…
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Sinclair Public Affairs
In Crisis Management, Media Relations, Public Affairs

3 Communications Mistakes Your Business Should Avoid in Crisis

Mistakes in communications are never ideal, but can be more detrimental during a crisis.   Take Your Time When facing a crisis, a business or organization should respond in a timely manner. Waiting to address the situation could be harmful, leading your audience to believe you’re hiding something. To ensure a quick response, plan for crisis situations ahead of time.…
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Sinclair Public Affairs
In Campaign/Issue Management, Crisis Management, News, Public Affairs

Sinclair Public Affairs Adds Expertise to Growing Company

Raleigh, N.C. – Sinclair Public Affairs announced its first strategic alliance that will build on expertise by providing a layer of industry experience to clients - particularly in the government affairs and public policy sectors. Anna Roberts joins the Sinclair team with more than 15 years of experience in public relations - specializing in government relations and communications. Her broad…
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Sinclair Public Affairs
In Branding, Campaign/Issue Management, Media Relations, Public Affairs

Why You Need to Monitor Media Coverage

Monitoring your business' media coverage is a vital step in controlling the narrative.   Measure Your Impact When you monitor media coverage, you can view how many outlets are covering your story, and how many readers those outlets are reaching. You can see all stories and coverage, whether it’s in print, online, on a blog, or social media. If you’re…
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Sinclair Public Affairs
In News, Public Affairs

Sinclair Public Affairs Named to List of Largest Triangle-Area PR Firms

RALEIGH, NC – Sinclair Public Affairs, a public affairs consulting firm with offices in Raleigh and Charlotte that opened this year, was recently named to the Triangle Business Journal’s list of the 25 largest public relations firms in the Triangle area.  “We are proud to be featured alongside other established public relations firms in just our first year of business,”…
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Sinclair Public Affairs
In Campaign/Issue Management, News, Public Affairs

Sinclair Public Affairs Named a Finalist for National PR Award

RALEIGH, NC – Sinclair Public Affairs, a North Carolina-based public affairs consulting firm with offices in Raleigh and Charlotte, was recently named a national finalist in the Public Affairs Campaign category for the 2019 PRNEWS Digital Awards– which recognize outstanding work in digital communications and campaigns. Sinclair was nominated for its work with the Credit Union National Association (CUNA) in…
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Sinclair Public Affairs
In Media Relations, Public Affairs,

3 Costly Communication Pitfalls (and How to Avoid Them)

A strategic communications plan is vital to your organization's success, but only if implemented correctly.   1. Careless Mistakes Accuracy is key, whether in print or online communications. For example, typos in a social media post or on direct mail can hurt your credibility and hinder your message’s impact. Spell check is a useful tool, but can let several types…
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