As a result of an increasingly tech-driven world, social media and public relations campaigns go hand in hand. A campaign run on social media puts businesses, brands, and elected officials front and center, and gives the public a platform to partake in open debate like never before.
Engage Your Audience
Social media was built to maintain two-way communication- and as a result, the majority of modern discourse happens via social media. Platforms like Twitter and Facebook allow for organic conversation between brands and the public through the ability to like, share, and comment- making social media an invaluable tool for politicians looking to sway public opinion, or new businesses looking to promote their brand.
A campaign that is actively responding to comments and producing content that aligns with audience interests has a greater chance of successfully breaking through the noise.
Strategize Your Posts
When creating social media content, there is much more to consider than just copy. Posts should be tailored to your client’s target audience, as well as catered to the platform in use. When posting on heavily visual platforms, like Instagram and Facebook, include an eye-catching graphic that will draw your audience to the post.
A ‘call-to-action’ is also a great tool to elicit post-interaction. Requesting donations or inviting people to check out your client’s website via secure links are easy ‘calls-to-action’ that can be utilized daily. Content that not only resonates with your audience but invites engagement is the key to maximizing your campaign’s online presence.
Be Both Proactive and Reactive
A successful social media campaign is equal parts proactive as it is reactive. Social media is one of the first places people will look for a brand’s reaction to a negative claim– so remaining cognizant of any news your client may need to react to is crucial. Political campaign clients, for example, often have to provide statements or responses on the fly, and it’s your job to help them respond timely and appropriately.
Set Measurable Goals
Setting measurable goals allows you to track your campaign’s progress by identifying successful areas or those in need of strategy optimization. This is a great way to hone your campaign strategy, as it outlines tactics and content that either improved or decreased engagement.
Measurable goals might be:
- Gain 100 followers by a specific date
- Raise post engagement by 50%
- Raise $5,000 in a 24-hour social media fundraiser
This year, Sinclair Public Affairs has successfully executed numerous social media campaigns for both our political and corporate clients. If you are interested in updating your campaign efforts, our trained staff at Sinclair is here to help. Contact Sinclair Public Affairs at [email protected]
