Since the dawn of the new decade, the world has witnessed unimaginable change. From enduring an ongoing global pandemic, to requiring a new way of life, the modern 20’s have forced people and businesses to adapt- Sinclair Public Affairs included.
2021 provided a new direction for Sinclair Public Affairs, including an expanded client base that spans new industries, award winning campaigns, successful ballot initiatives, and broader in-house design capabilities. The year not only challenged us, but fostered growth and progress, allowing our firm to enter 2022 atop a strong foundation…
Here’s how we built it:
Website Revamp
Sinclair Public Affairs has undergone unprecedented growth since the start of 2020, and we wanted our website to reflect this progress in 2022. The new and improved Sinclair website now better reflects our award winning in-house design capabilities, allows visitors to easily familiarize themselves with our firm and staff through the ‘Our Team’ tab.
A New Direction
Traditionally a politically oriented public affairs firm, Sinclair Public Affairs has expanded into new industries, including the clean energy market, the healthcare and COVID-19 sectors, and added clients to our growing housing and development industry. Our firm’s expanded in-house design capabilities allowed for expansion industries outside our traditional wheelhouse.
Some of our new clients include:
An Award Winning Firm, yet again
At Sinclair, we always pride ourselves on the quality of our work. We added four new accolades to our collection in 2021, including three dotCOMM awards at the platinum and gold level, and one Pollie award at the silver level. The dotCOMM awards honor excellence in web creativity and digital communication, and the Pollie Awards recognize leaders, innovators and exceptional work within the political communications and public affairs industries.
New Team Members
In 2021, Sinclair added a new member to the Sinclair team! Kaitlin Coogan joined the Sinclair Public Affairs team as a digital media intern after graduating from UNC-Chapel Hill’s Hussman School of Journalism and Media, where she specialized in public relations and advertising. At the start of 2022, she accepted a full-time offer with the Sinclair Public Affairs team, and transitioned into a full-time account coordinator position.
As Account Coordinator, Kaitlin works alongside the digital and account services teams- supporting the team with a broad range of copywriting, graphic design and media relations efforts. Kaitlin is a talented addition to our team, and Sinclair is so excited to have her as a resource as we continue expanding into 2022!
Kaitlin excels in content creation and graphic design – check out some of her work!
2021 Independent Expenditure Work
In addition to our campaign and corporate clients, we work with trade associations and other organizations to launch independent expenditure campaigns during sessions and election cycles. We work alongside these organizations to ensure their voices are heard on a local and regional stage through a variety of traditional and digital media efforts. In the 2021 Municipal Elections, Sinclair helped lead five legislators to victory.
To learn more about our 2021 independent expenditure work, check out some of our previous blogs.
2021 Independent Expenditure Campaign: South Carolina Association Of REALTORS®
Noisy Election? No Problem : South Carolina Association of REALTORS®
Sen. Lisa Stone Barnes
The Sinclair Public Affairs team is honored to enter 2022 alongside longtime client, NC Sen. Lisa Barnes of Nash and Johnston counties. Our firm has been lucky enough to aid Sen. Barnes in supporting her community and her state since her earliest days as a NC House Representative. Sinclair’s core mission is to ‘shape reliable outcomes, and to affect tangible change – and working with Sen. Barnes truly fulfills this mantra.
That’s a wrap!
For our first Annual Impact Report, our team gathered, processed
and analyzed data from every campaign, social media post, and news
release distributed in 2021 to show you the true Sinclair PA impact.
We partner with our clients to amplify their voice and story, shape
reliable outcomes, and affect honest and tangible change within
communities across the country- and the following metrics not only
prove this mantra, but speak for themselves.
2021 IMPACT REPORT
Sinclair PA is growing fast- but we’re just getting started. Thank you to our clients for being an integral part of this journey- you are the heart and soul of what we do and why we do it.
About Sinclair Public Affairs
Sinclair Public Affairs is a full-service communications and public affairs firm that serves state, regional and national clients with offices in Raleigh and Charlotte, NC. The award-winning firm specializes in social media, traditional PR services and communications for a range of industries and clients including: industry associations and corporate and issue-based campaigns for both legislative and election cycle communications. Sinclair PA specializes in crisis and issue management, campaign management, and public affairs strategy via traditional media relations and digital outreach.
The firm has worked with local, regional and national organizations, associations and brands including Concentric by Gingko, Craig Davis Properties (CDP), Tesla, Alliance for Energy Security, Phantom Fireworks, North Carolina REALTORS®, Credit Unions National Association (CUNA) and the National Association of Home Builders to develop messaging and communication strategies that manage perceptions and reputations, as well as win issue and political campaigns. Learn more about Sinclair Public Affairs at: www.SinclairPublicAffairs.com.
