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Sinclair Public Affairs

To Engage Or Not To Engage?

How a corporate framework helps organizations assess the risks and rewards of taking public stances on social issues Now, more than ever, organizations face the challenge of addressing sensitive issues that may impact their stakeholders. From social and environmental concerns to political and economic issues, taking a stance on every issue can be risky. Having a corporate framework is essential…
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From Cable to CTV: How Cross-Platform Advertising is the Key to Success

In our last blog, we delved into the evolving landscape of advertising and emphasized the significance of maintaining a presence across all digital platforms. There are several reasons why people are streaming more: Convenience: Streaming services offer convenience and flexibility, allowing viewers to watch TV and movies on their own schedule. Cost: Streaming services are often less expensive than cable…
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Domestic violence bill passes NC Senate, heads to House

Senator Lisa S. Barnes
Source: Restoration News Media A unanimous N.C. Senate voted Tuesday to enhance protections for domestic violence victims by allowing them to testify against defendants remotely. Senate Bill 51, named Kayla’s Act in memory of a Lumberton homicide victim, won passage on a 49-0 vote. Sen. Danny Britt, R-Robeson, introduced the bill with Sens. Dave Craven, R-Randolph, and Lisa Barnes, R-Nash,…
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The Future of Advertising: Why Your Business Needs to Adapt

Advertising has come a long way from the days when a basic ad in the local newspaper was enough to generate awareness and attract key audiences. In today's digital age, technological advancements, such as the widespread availability of high-speed internet connections and the proliferation of digital devices capable of accessing online content, have revolutionized the advertising landscape. These developments have…
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Developer expands Copper District in JoCo with $10M land deal

By Evan Hoopfer Source: Triangle Business Journal One of the largest mixed-use projects in the entire Triangle region has made its expansion official. Craig Davis Properties, based in Cary, made seven separate land purchases in Clayton for a combined total of nearly $10.7 million, according to deeds filed Feb. 24. The purchases were made for the previously announced expansion of the Copper…
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The Power of Digital Advertising Campaigns

Digital advertising campaigns have become a crucial component of any successful communications strategy, as they provide flexible and efficient ways to market to target audiences, measure impact, and cater to future strategies for success.  Targeting One of the key benefits of digital advertising is its ability to target the public based on specific audience characteristics- which includes a range of…
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Triangle, Alamance MLS systems agree to merger

By Kayli Thompson Source: Triangle Business Journal Two multiple listing services are merging with the goal of providing better services to real estate agents in the region. Triangle MLS, with offices in Cary, and the Alamance MLS in Burlington are merging in an effort to streamline operations. The agreement is expected to provide long-term administrative and financial support for the…
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