Sinclair Advice Column

Digital advertising campaigns have become a crucial component of any successful communications strategy, as they provide flexible and efficient ways to market to target audiences, measure impact, and cater to future strategies for success.  Targeting One of the key benefits of digital advertising is its ability to target the public based on specific audience characteristics- which includes a range of...

Sinclair Public Affairs has proven time and time again that successful independent expenditure campaigns don’t have to be negative in nature, or funded by dark money groups. Sinclair transforms this negative perception by disseminating positive media that focuses on what candidates have done for their constituents- highlighting specific and important voter interests.   This honest, strategic, and positively focused approach to...

With a little over two weeks to go until Election Day, many people are starting to see the light at the end of what has felt like a very noisy election season. But, as everyone starts to countdown the days until political ads cease- for those in the industry, the sprint to the finish line has only just begun.  Since...

The gist of incorporating smart brevity in your work?   Stop thinking about what you want to say and start thinking of how the reader is going to consume what you’re saying. While the book Smart Brevity: The Power of Saying More with Less offers helpful tips for incorporating brevity and frankness into your own writing, critics have pointed out...

Summer has officially come to an end and we’re starting to settle into a fall frame of mind - back to school, football season and eventually, (maybe even in NC!), some cooler weather.  For folks who work in the political world it also means campaign season is in full swing.   While still weeks away, many voters are already seeing the...