Blog 3 in the Emerging From COVID-19 series
As we entered this pandemic, many expected to work from home (WFH) for no more than a month or so. Now, here we are one year later- 365 days that have shaped our society in unforeseen ways- culturally, physically, and economically.
Though rapid shifts to remote work were largely seen as temporary, the feared adverse effects of WFH haven’t materialized, and many companies are recognizing the long-term benefits. Not only is remote working cheaper, it provides increased flexibility for employees. The work from home process has spawned increased productivity, a better work life balance and reduced commutes.
Working from home has also allowed people to live and work from wherever they want. The new policies offer reprieve from long commutes, and have allowed many to move to less expensive or more desirable locations. Google, Twitter, Microsoft (and many smaller companies) have said they plan to keep some or all of their employees working from home, even as pandemic restrictions ease.
Many in the public relations sphere can do most of their work wherever there is WiFi, which makes working from home easy and reliable for those in comms. So, as we re-enter society, expect to continue working from home at least part of the five day work-week.
But what does this mean for the communications world?
Fortunately, more and more work! Due to the pandemic’s technological shift that forced everything virtual, an influx of businesses are utilizing social media to amplify messaging- and they will need help. PR professionals and crisis communication specialists will be essential in guiding businesses and the public out of the pandemic, just as they were instrumental in COVID-19 outreach when the pandemic began.
COVID-19 is acting as a digital accelerator, and has made its permanent mark on the comms world. Whether COVID-19 continues or not, the tendency will be to remain more digital than in the past.
Stay tuned as we continue to address topics like…
- What will social media look like post-pandemic?
- How to avoid your own crisis while reopening.
- And more…
Sinclair Public Affairs will be posting a five part blog series highlighting the best practices and changes of businesses as we emerge from the COVID-19 pandemic. Remember to subscribe for the latest updates!
If your business needs help navigating communication efforts during this time, our staff at Sinclair Public Affairs is here to help. Contact Sinclair Public Affairs at [email protected]
