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Crisis Management

No Communication Strategy? No Re-opening Plan

Blog 4 in the Emerging From COVID-19 series During periods of rapid change, communication becomes even more important. If a company does ultimately decide to send its employees back to the office under the safety of the vaccine, business owners need to remember that some people are still concerned for their health in the wake of re-opening. Utilizing basic crisis…
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Crisis Management Plans: A Business Essential

Imagine you run a successful small business that is well known for helping out the local community. Your business just announced that it will now advocate for a social issue that is seen as rather controversial. Following your announcement, a local social interest group has garnered attention for slandering your business initiatives online. How do you combat this slander while…
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How to Communicate Your Re-opening Plan

As our communities finally enter the ‘re-opening stage’ of the COVID-19 pandemic, businesses and employers are going to set the precedent for post-pandemic public safety. They will need to be prepared to provide guidance, answer questions, and effectively communicate relevant protocols and restrictions. Although some people are eager for things to get back to normal, many are concerned for their…
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4 Tricks to Avoid a PR Scare

Crisis can strike at any time, but businesses and organizations can take precautions to avoid a potentially frightening PR situation.   Plan for Everything  Crises can destroy a business’ reputation – particularly if the business is blindsided and unprepared. Having a crisis communications plan can limit the effects of the situation and protect your reputation. All crisis situations are different,…
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3 Communications Mistakes Your Business Should Avoid in Crisis

Mistakes in communications are never ideal, but can be more detrimental during a crisis.   Take Your Time When facing a crisis, a business or organization should respond in a timely manner. Waiting to address the situation could be harmful, leading your audience to believe you’re hiding something. To ensure a quick response, plan for crisis situations ahead of time.…
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Sinclair Public Affairs Adds Expertise to Growing Company

Raleigh, N.C. – Sinclair Public Affairs announced its first strategic alliance that will build on expertise by providing a layer of industry experience to clients - particularly in the government affairs and public policy sectors. Anna Roberts joins the Sinclair team with more than 15 years of experience in public relations - specializing in government relations and communications. Her broad…
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