Blog 4 in the Emerging From COVID-19 series During periods of rapid change, communication becomes even more important. If a company does ultimately decide to send its employees back to the office under the safety of the vaccine, business owners need to remember that some people are still concerned for their health in the wake of re-opening. Utilizing basic crisis…
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Blog 3 in the Emerging From COVID-19 series As we entered this pandemic, many expected to work from home (WFH) for no more than a month or so. Now, here we are one year later- 365 days that have shaped our society in unforeseen ways- culturally, physically, and economically. Though rapid shifts to remote work were largely seen as temporary,…
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Blog 2 in the Emerging From COVID-19 series At the start of the pandemic, everyone buckled down to weather an unfamiliar storm- hoping that the end would be marked by a return to life as it was. However, amid the unexpected societal shift, business and consumer behavior were changed indefinitely. History has shown us that mass societal disruption accelerates technology…
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Blog 1 in the Emerging From COVID-19 series.... For the first time since the beginning of the pandemic, however, there is a light at the end of the tunnel.
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Imagine you run a successful small business that is well known for helping out the local community. Your business just announced that it will now advocate for a social issue that is seen as rather controversial. Following your announcement, a local social interest group has garnered attention for slandering your business initiatives online. How do you combat this slander while…
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As our communities finally enter the ‘re-opening stage’ of the COVID-19 pandemic, businesses and employers are going to set the precedent for post-pandemic public safety. They will need to be prepared to provide guidance, answer questions, and effectively communicate relevant protocols and restrictions. Although some people are eager for things to get back to normal, many are concerned for their…
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Crisis can strike at any time, but businesses and organizations can take precautions to avoid a potentially frightening PR situation. Plan for Everything Crises can destroy a business’ reputation – particularly if the business is blindsided and unprepared. Having a crisis communications plan can limit the effects of the situation and protect your reputation. All crisis situations are different,…
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Mistakes in communications are never ideal, but can be more detrimental during a crisis. Take Your Time When facing a crisis, a business or organization should respond in a timely manner. Waiting to address the situation could be harmful, leading your audience to believe you’re hiding something. To ensure a quick response, plan for crisis situations ahead of time.…
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Raleigh, N.C. – Sinclair Public Affairs announced its first strategic alliance that will build on expertise by providing a layer of industry experience to clients - particularly in the government affairs and public policy sectors. Anna Roberts joins the Sinclair team with more than 15 years of experience in public relations - specializing in government relations and communications. Her broad…
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Your business or organization may encounter negative press from media outlets. With precise planning, you can effectively tell your story. Rely on Facts Reputations have been damaged by negative press based on falsehoods. With the 24/7 news cycle and social media, fake news can spread quickly and reach a wide audience. Gather the facts about the situation and create…
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