Crisis can strike at any time, but businesses and organizations can take precautions to avoid a potentially frightening PR situation. Plan for Everything Crises can destroy a business’ reputation – particularly if the business is blindsided and unprepared. Having a crisis communications plan can limit the effects of the situation and protect your reputation. All crisis situations are different,…
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Political campaigns can be a source of communication ideas for businesses and organizations looking to tell their story. Make It Personal To secure votes, politicians must foster a personal connection with potential voters. They accomplish this by sharing information about themselves, interacting directly with the audience, and fostering relationships. Voters appreciate a candidate they can sympathize with and relate…
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As a business, a blog can be a valuable way to communicate your message to your audience. Controlling the Story With a blog, you’re in control of all content and can tell your story exactly how you want it to be told. In media stories – whether print or online – reporters decide what makes the cut. They could potentially leave…
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School is back in session around the country, and students are piling the supplies they need for success into their bookbags. Here are several tools every organization should have to ensure a successful communications campaign. Savvy Social Media Presence Ignoring social media is not an option – especially since people spend more time on their phones in 2019 than…
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A strategic communications plan is vital to your organization's success, but only if implemented correctly. 1. Careless Mistakes Accuracy is key, whether in print or online communications. For example, typos in a social media post or on direct mail can hurt your credibility and hinder your message’s impact. Spell check is a useful tool, but can let several types…
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Social media should be a vital part of every communications plan. The platforms are widely popular, and allow you to spread your message in a variety of ways. Everybody’s Online We’re more connected to our smartphones than ever – a recent report suggests the average adult will spend almost four hours a day on their phone in 2019, surpassing…
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News never stops, and neither do we. At Sinclair, we're ready and waiting to help you, no matter your situation. Stay on Top of Crisis Crisis can strike at any moment for a business and organization – making it vital to have a plan before this occurs. Social media and the 24/7 news cycle can heighten a crisis and quickly…
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Everybody has a story to tell, but our team at Sinclair can ensure yours is heard loud and clear above the others. Social Media Social networks – particularly Facebook, Twitter, and Instagram – are vital to telling stories in today’s tech-centric society. At Sinclair, we can help you establish a presence on these platforms to spread your message and build your…
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Any successful business or association has an effective brand – what people recognize them by or think of when they're mentioned. Logo Branding starts with a logo – a visual representation of your organization. When designing the logo, you want to keep your overall voice in mind to ensure the image you choose fits the company. The logo is a…
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Public Affairs is more than just part of our company name, so it's important to understand exactly what that encompasses. There's many aspects to public affairs but it boils down to two – building relationships and managing perception. Building Relationships Relationships are at the center of all things public affairs, whether it’s with your audience, the media or potential…
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