An overview of Sinclair's campaign for the leading fireworks distributor in the country built around safety amid the COVID-19 pandemic. Sinclair Public Affairs boasts a broad range of clients, ranging from those in both the political and corporate spheres. Our team recently wrapped up an earned media campaign for the leading fireworks distributor in the country, Phantom Fireworks. This campaign…
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Raleigh, NC - As Sinclair continues to grow, the company is excited to announce its newest addition to the team. Kailey McSwain, a recent Appalachian State graduate, joins Sinclair Public Affairs Firm as an account manager. In this role, Kailey specializes in social media management, media relations, and graphic design. Kailey was initially brought on board in April of 2020…
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As our communities finally enter the ‘re-opening stage’ of the COVID-19 pandemic, businesses and employers are going to set the precedent for post-pandemic public safety. They will need to be prepared to provide guidance, answer questions, and effectively communicate relevant protocols and restrictions. Although some people are eager for things to get back to normal, many are concerned for their…
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This week, Sinclair founder, Chris Sinclair, delivered the first media training of 2020 to members of the NC REALTORS® in Charlotte, NC. While many different organizations build relationships with the media, it is vital that key players in your organization have the appropriate training to address difficult questions and convey your organization’s message. “Is it an assistant to the President?”…
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As we head into 2020, and for most companies the end of the fiscal year, it’s only natural to reflect on 2019. What public relations goals did you set for 2019? Were they met? What do you wish you would have known last year? Now is the perfect time to assess your 2019 PR goals and start setting some goals…
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RALEIGH, NC — Sinclair Public Affairs is proud to announce the hire of Ure Loop, who joins the North Carolina public affairs firm as the communications director. In this role, Loop will specialize in content creation, copy development and media relations. “It’s an honor to be a part of the Sinclair family,” said Loop. “I am excited to dive into…
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In today's political climate, a rising number of organizations and politically-engaged associations are including independent expenditures in their advocacy. What are Independent Expenditures? Independent expenditures are payments by an organization, group or individual for political communications – such as a website, or print or digital ads. The ad or website “expressly” advocates for a certain candidate or cause, but…
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Facebook and Twitter recently made changes that will impact political advertisements and campaigns. Twitter Bans Paid Political Ads Twitter CEO Jack Dorsey announced Oct. 30 that the social media platform would ban paid political ads, citing that political reach should be earned, rather than bought. Paid ads are vital to political campaigns. With Twitter’s decision, candidates – and supporters…
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Crisis can strike at any time, but businesses and organizations can take precautions to avoid a potentially frightening PR situation. Plan for Everything Crises can destroy a business’ reputation – particularly if the business is blindsided and unprepared. Having a crisis communications plan can limit the effects of the situation and protect your reputation. All crisis situations are different,…
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Political campaigns can be a source of communication ideas for businesses and organizations looking to tell their story. Make It Personal To secure votes, politicians must foster a personal connection with potential voters. They accomplish this by sharing information about themselves, interacting directly with the audience, and fostering relationships. Voters appreciate a candidate they can sympathize with and relate…
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