Everybody has a story to tell, but our team at Sinclair can ensure yours is heard loud and clear above the others. Social Media Social networks – particularly Facebook, Twitter, and Instagram – are vital to telling stories in today’s tech-centric society. At Sinclair, we can help you establish a presence on these platforms to spread your message and build your…
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In January, Sinclair hit the ground running with the Credit Union National Association (CUNA) in Kentucky to accomplish two main goals: to establish a brand for the Kentucky Credit Union League and to help pass House Bill 139 – the "financial literacy bill." The bill would require a financial literacy class for Kentucky high school students, while boosting the…
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At Sinclair, we can help you accomplish your goals, no matter what they may be. We do this through – media relations, issue management, branding, crisis communications and public affairs. Media Relations Through decades of work, we’ve cultivated relationships with the media that have enabled us to effectively tell our clients’ stories. We understand that news still matters, and that…
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Sinclair began working with Marsy's Law for NC in 2017 with two major goals – placing the issue on the ballot and garnering voter approval in the 2018 election. Marsy’s Law would amend the state constitution to provide an equal level of constitutional protection to victims of crime that is already afforded to the accused and convicted. Along the…
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Before joining Sinclair as Communications Director, I spent nearly two years as a reporter at a daily newspaper. What have I learned? The two worlds aren't all that different. Telling a Story Both journalism and public affairs are all about one thing – telling compelling stories. The main difference is that consulting firms like ourselves work for clients, while…
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As a former reporter, I saw a myriad of press releases each day. Many served to clutter my inbox, but others piqued my interest. Straight to the Point For me to open an email, the press release needed a good subject line. A good subject line gives the news and relevant information in a concise manner. The subject line is…
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Have a message to share? At Sinclair, we understand the importance of making sure the most compelling story is the one you're telling. Finding Your Story Deciding on your message is the first step in controlling the narrative. What do you want people to think about you, an issue, etc.? Research through survey polling and focus groups can be…
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Any successful business or association has an effective brand – what people recognize them by or think of when they're mentioned. Logo Branding starts with a logo – a visual representation of your organization. When designing the logo, you want to keep your overall voice in mind to ensure the image you choose fits the company. The logo is a…
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Running for election? Pushing a ballot measure? Looking to expand reach? This can all be done through a dynamic campaign. To be successful, plan everything – the goal, message, delivery, and analysis. Goal First, you’ll need to know what you want to accomplish through the campaign. If it’s an election, the answer is simple – you want to win. But…
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A crisis has hit your business or company. What do you do now? Your decisions early on can affect the whole process. Make a Plan First, don’t freak out. Crises come in varying levels of seriousness, but most can be managed if approached in the correct manner. It’s vital to have a plan – if you think proactively, you may…
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