RALEIGH, NC – Sinclair Public Affairs, a public affairs consulting firm with offices in Raleigh and Charlotte that opened this year, was recently named to the Triangle Business Journal’s list of the 25 largest public relations firms in the Triangle area. “We are proud to be featured alongside other established public relations firms in just our first year of business,”…
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Journalism has changed drastically over the years. Understanding this change is vital to your success in the media. Short on Time In recent years, newspaper layoffs became more and more frequent, particularly at some of the nation’s largest and most respected papers. Newspapers now face a dilemma – a large amount of stories to write with fewer people to…
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RALEIGH, NC – Sinclair Public Affairs, a North Carolina-based public affairs consulting firm with offices in Raleigh and Charlotte, was recently named a national finalist in the Public Affairs Campaign category for the 2019 PRNEWS Digital Awards– which recognize outstanding work in digital communications and campaigns. Sinclair was nominated for its work with the Credit Union National Association (CUNA) in…
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As a business, a blog can be a valuable way to communicate your message to your audience. Controlling the Story With a blog, you’re in control of all content and can tell your story exactly how you want it to be told. In media stories – whether print or online – reporters decide what makes the cut. They could potentially leave…
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School is back in session around the country, and students are piling the supplies they need for success into their bookbags. Here are several tools every organization should have to ensure a successful communications campaign. Savvy Social Media Presence Ignoring social media is not an option – especially since people spend more time on their phones in 2019 than…
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A strategic communications plan is vital to your organization's success, but only if implemented correctly. 1. Careless Mistakes Accuracy is key, whether in print or online communications. For example, typos in a social media post or on direct mail can hurt your credibility and hinder your message’s impact. Spell check is a useful tool, but can let several types…
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Social media should be a vital part of every communications plan. The platforms are widely popular, and allow you to spread your message in a variety of ways. Everybody’s Online We’re more connected to our smartphones than ever – a recent report suggests the average adult will spend almost four hours a day on their phone in 2019, surpassing…
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Your business or organization may encounter negative press from media outlets. With precise planning, you can effectively tell your story. Rely on Facts Reputations have been damaged by negative press based on falsehoods. With the 24/7 news cycle and social media, fake news can spread quickly and reach a wide audience. Gather the facts about the situation and create…
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A campaign – whether branding, political or issue management – won't succeed without these key elements: A Plan This may seem like a given, but a detailed campaign plan simplifies and streamlines the entire campaign process. The plan can, and likely will change somewhat, but serves as a roadmap to accomplishing the overall goal and should be referenced often.…
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News never stops, and neither do we. At Sinclair, we're ready and waiting to help you, no matter your situation. Stay on Top of Crisis Crisis can strike at any moment for a business and organization – making it vital to have a plan before this occurs. Social media and the 24/7 news cycle can heighten a crisis and quickly…
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