In January, Sinclair hit the ground running with the Credit Union National Association (CUNA) in Kentucky to accomplish two main goals: to establish a brand for the Kentucky Credit Union League and to help pass House Bill 139 – the “financial literacy bill.”
The bill would require a financial literacy class for Kentucky high school students, while boosting the reputation of credit unions across the state.
Our team – in close coordination with CUNA and the Kentucky Credit Union League – created a strategic communications plan to stay in front of legislators, and show the importance of credit unions in the state.
The plan included a comprehensive social media, direct mail, and outreach effort across Kentucky.
CLICK HERE to view the full case study, and see how we broke through the noise to quickly and efficiently establish a brand for the League.
