A strategic communications plan is vital to your organization's success, but only if implemented correctly. 1. Careless Mistakes Accuracy is key, whether in print or online communications. For example, typos in a social media post or on direct mail can hurt your credibility and hinder your message’s impact. Spell check is a useful tool, but can let several types…
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Social media should be a vital part of every communications plan. The platforms are widely popular, and allow you to spread your message in a variety of ways. Everybody’s Online We’re more connected to our smartphones than ever – a recent report suggests the average adult will spend almost four hours a day on their phone in 2019, surpassing…
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Your business or organization may encounter negative press from media outlets. With precise planning, you can effectively tell your story. Rely on Facts Reputations have been damaged by negative press based on falsehoods. With the 24/7 news cycle and social media, fake news can spread quickly and reach a wide audience. Gather the facts about the situation and create…
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A campaign – whether branding, political or issue management – won't succeed without these key elements: A Plan This may seem like a given, but a detailed campaign plan simplifies and streamlines the entire campaign process. The plan can, and likely will change somewhat, but serves as a roadmap to accomplishing the overall goal and should be referenced often.…
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News never stops, and neither do we. At Sinclair, we're ready and waiting to help you, no matter your situation. Stay on Top of Crisis Crisis can strike at any moment for a business and organization – making it vital to have a plan before this occurs. Social media and the 24/7 news cycle can heighten a crisis and quickly…
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Everybody has a story to tell, but our team at Sinclair can ensure yours is heard loud and clear above the others. Social Media Social networks – particularly Facebook, Twitter, and Instagram – are vital to telling stories in today’s tech-centric society. At Sinclair, we can help you establish a presence on these platforms to spread your message and build your…
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At Sinclair, we can help you accomplish your goals, no matter what they may be. We do this through – media relations, issue management, branding, crisis communications and public affairs. Media Relations Through decades of work, we’ve cultivated relationships with the media that have enabled us to effectively tell our clients’ stories. We understand that news still matters, and that…
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Before joining Sinclair as Communications Director, I spent nearly two years as a reporter at a daily newspaper. What have I learned? The two worlds aren't all that different. Telling a Story Both journalism and public affairs are all about one thing – telling compelling stories. The main difference is that consulting firms like ourselves work for clients, while…
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As a former reporter, I saw a myriad of press releases each day. Many served to clutter my inbox, but others piqued my interest. Straight to the Point For me to open an email, the press release needed a good subject line. A good subject line gives the news and relevant information in a concise manner. The subject line is…
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Have a message to share? At Sinclair, we understand the importance of making sure the most compelling story is the one you're telling. Finding Your Story Deciding on your message is the first step in controlling the narrative. What do you want people to think about you, an issue, etc.? Research through survey polling and focus groups can be…
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