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Public Affairs

3 Costly Communication Pitfalls (and How to Avoid Them)

A strategic communications plan is vital to your organization's success, but only if implemented correctly.   1. Careless Mistakes Accuracy is key, whether in print or online communications. For example, typos in a social media post or on direct mail can hurt your credibility and hinder your message’s impact. Spell check is a useful tool, but can let several types…
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How Sinclair Can Be Your Solution

At Sinclair, we can help you accomplish your goals, no matter what they may be. We do this through – media relations, issue management, branding, crisis communications and public affairs. Media Relations Through decades of work, we’ve cultivated relationships with the media that have enabled us to effectively tell our clients’ stories. We understand that news still matters, and that…
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Controlling the Narrative: How to Tell Your Story

Have a message to share? At Sinclair, we understand the importance of making sure the most compelling story is the one you're telling.   Finding Your Story Deciding on your message is the first step in controlling the narrative. What do you want people to think about you, an issue, etc.? Research through survey polling and focus groups can be…
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