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Sinclair Public Affairs
In Awards, Media Relations, News, Sinclair News,

Sinclair Public Affairs Receives Awards for 2022 Client Work, including Prestigious Gold Pollie Award

Sinclair Public Affairs Receives Awards for 2022 Client Work, including Prestigious Gold Pollie Award  The Gold Pollie was awarded for the firm’s social media program for the City of Raleigh Parks Bond Campaign; Hermes Creative Awards feature firm’s expansion into creative content for range of clients Sinclair Public Affairs, a North Carolina-based public affairs consulting firm with offices in Raleigh…
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Sinclair Public Affairs
In Awards, Media Relations, News, Public Affairs, Sinclair News

Sinclair Public Affairs Wins Series of Political and Creative PR Industry Awards 

Sinclair PA, a leading regional communications firm, continues to expand client base and offerings with award winning campaigns and increased social, digital and design-focused communications programs Sinclair Public Affairs, a regional communications firm with offices in Raleigh and Charlotte, recently received several top national political and creative industry awards for a series of communications campaigns in 2021.  The firm won…
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Sinclair Public Affairs
In Campaign/Issue Management, Case Studies, Crisis Management, Integrated Situation Management, Media Relations,

2021 Independent Expenditure Campaign: South Carolina Association of REALTORS®

Author: Kaitlin Coogan Challenge   When it comes to the world of realty, local elections are extremely important. Whether it be issues of development or property rights discussions, having the right leaders in place is essential to the success of small businesses and the growth of communities. There were many influential candidates in the race this municipal election cycle, particularly in…
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Sinclair Public Affairs
In Crisis Management, Integrated Situation Management, Media Relations, Public Affairs, Sinclair Advice Column,

Fact or Fiction? Let’s Talk PR

By: Kaitlin Coogan and Kailey McSwain When people talk about PR, the first question is “So, what exactly do you do?” That question is almost always immediately followed by some iteration of the words spin, underhanded, and sometimes even liar. It’s not exactly a great picture, and it’s pretty much the only one that exists in the media today. TV…
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Sinclair Public Affairs
In Campaign/Issue Management, Case Studies, Crisis Management, Integrated Situation Management, Media Relations,

2020-2021 Phantom Fireworks Case Study

Challenge   With global supply lines still recovering from the COVID-19 pandemic, Phantom Fireworks found itself looking at a potential fireworks shortage for the upcoming Fourth of July holiday. This probable shortage, coupled with Phantom’s focus on spreading safety focused messaging, led to challenges for the nation’s largest consumer-based fireworks retailer about how to best incentivize consumers to purchase fireworks ahead of the major holiday. Additionally, Phantom…
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Sinclair Public Affairs
In Campaign/Issue Management, Case Studies, Integrated Situation Management, Media Relations

The Sinclair Mantra: Shape Reliable Outcomes – Effect Tangible Change

Real Estate, Housing and Development Case Study At Sinclair Public Affairs, we do more than just social media and reputation management- we strive to shape reliable outcomes and affect tangible change. Our firm’s vision is rooted in the belief that organizations, individuals and businesses hold the power to produce real change in their communities and beyond.  One of the ways…
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Sinclair Public Affairs
In Media Relations

The Value of Spokesperson and Media Training in Organizations

This week, Sinclair founder, Chris Sinclair, delivered the first media training of 2020 to members of the NC REALTORS® in Charlotte, NC. While many different organizations build relationships with the media, it is vital that key players in your organization have the appropriate training to address difficult questions and convey your organization’s message.  “Is it an assistant to the President?”…
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Sinclair Public Affairs
In Crisis Management, Media Relations, Public Affairs,

4 Tricks to Avoid a PR Scare

Crisis can strike at any time, but businesses and organizations can take precautions to avoid a potentially frightening PR situation.   Plan for Everything  Crises can destroy a business’ reputation – particularly if the business is blindsided and unprepared. Having a crisis communications plan can limit the effects of the situation and protect your reputation. All crisis situations are different,…
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Sinclair Public Affairs
In Crisis Management, Media Relations, Public Affairs

3 Communications Mistakes Your Business Should Avoid in Crisis

Mistakes in communications are never ideal, but can be more detrimental during a crisis.   Take Your Time When facing a crisis, a business or organization should respond in a timely manner. Waiting to address the situation could be harmful, leading your audience to believe you’re hiding something. To ensure a quick response, plan for crisis situations ahead of time.…
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Sinclair Public Affairs
In Branding, Campaign/Issue Management, Media Relations, Public Affairs

Why You Need to Monitor Media Coverage

Monitoring your business' media coverage is a vital step in controlling the narrative.   Measure Your Impact When you monitor media coverage, you can view how many outlets are covering your story, and how many readers those outlets are reaching. You can see all stories and coverage, whether it’s in print, online, on a blog, or social media. If you’re…
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