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Integrated Situation Management

Sinclair Public Affairs
In Campaign/Issue Management, Crisis Management, Integrated Situation Management, News

Mastering Crisis Communications: An Interview with Deb Sofield

Deb Sofield is a seasoned expert in the field of crisis communications, with a wealth of knowledge and experience to share. With a career spanning decades, Deb has worked with organizations and individuals, helping them navigate some of the most challenging situations in the world of public relations and crisis management. Her insights and strategies have been instrumental in guiding…
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Sinclair Public Affairs
In Campaign/Issue Management, Integrated Situation Management,

Paid Digital Media: Trusted Strategy, Proven Results

Gone are the days of cookie cutter promotion tactics that target the generalized masses with one generic angle. With the rise of social media and the 24 hour new cycle, personalized content has become crucial to catch the public’s attention amid the noise. Paid digital marketing is a strategy that allows companies to reach their key markets in a way…
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Sinclair Public Affairs
In Campaign/Issue Management, Crisis Management, Integrated Situation Management, Media monitoring

Plugged In: The Importance of Media Monitoring in Communication Strategy 

By: Kaitlin Coogan Media monitoring is an invaluable tool in today’s communication landscape. Gone are the passive audiences of the past, content to consume any information placed in front of them. Now, more than ever, the audiences we’re interacting with are extremely engaged and active, and, above all, particular. Successful communication must be aware of that factor and adapt, which,…
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Sinclair Public Affairs
In Campaign/Issue Management, Case Studies, Crisis Management, Integrated Situation Management, Media Relations,

2021 Independent Expenditure Campaign: South Carolina Association of REALTORS®

Author: Kaitlin Coogan Challenge   When it comes to the world of realty, local elections are extremely important. Whether it be issues of development or property rights discussions, having the right leaders in place is essential to the success of small businesses and the growth of communities. There were many influential candidates in the race this municipal election cycle, particularly in…
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Sinclair Public Affairs
In Crisis Management, Integrated Situation Management, Media Relations, Public Affairs, Sinclair Advice Column,

Fact or Fiction? Let’s Talk PR

By: Kaitlin Coogan and Kailey McSwain When people talk about PR, the first question is “So, what exactly do you do?” That question is almost always immediately followed by some iteration of the words spin, underhanded, and sometimes even liar. It’s not exactly a great picture, and it’s pretty much the only one that exists in the media today. TV…
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Sinclair Public Affairs
In Campaign/Issue Management, Case Studies, Crisis Management, Integrated Situation Management, Media Relations,

2020-2021 Phantom Fireworks Case Study

Challenge   With global supply lines still recovering from the COVID-19 pandemic, Phantom Fireworks found itself looking at a potential fireworks shortage for the upcoming Fourth of July holiday. This probable shortage, coupled with Phantom’s focus on spreading safety focused messaging, led to challenges for the nation’s largest consumer-based fireworks retailer about how to best incentivize consumers to purchase fireworks ahead of the major holiday. Additionally, Phantom…
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Sinclair Public Affairs
In Campaign/Issue Management, Case Studies, Integrated Situation Management, Media Relations

The Sinclair Mantra: Shape Reliable Outcomes – Effect Tangible Change

Real Estate, Housing and Development Case Study At Sinclair Public Affairs, we do more than just social media and reputation management- we strive to shape reliable outcomes and affect tangible change. Our firm’s vision is rooted in the belief that organizations, individuals and businesses hold the power to produce real change in their communities and beyond.  One of the ways…
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Sinclair Public Affairs
In Campaign/Issue Management, Integrated Situation Management

Four Tips for Bridging a National Campaign to a Local One

You may know the struggle of taking a national campaign or brand and attempting to implement it district by district across the state, region or nation. With each district, you lose a little bit of control as you realize that certain messages don’t apply to the same areas. You now have to learn the nuanced ‘do’s and don'ts’ with each…
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Sinclair Public Affairs
In Branding, Integrated Situation Management,

Why is brand consistency important?

Have you ever wondered why some websites, blogs or social media accounts gain more traction and engagement than others? Or why some consumer products are purchased over and over again compared to the same products made by different brands? In today’s digital world, where online users have thousands of messages flooding their screens each day, building a strong and recognizable…
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Sinclair Public Affairs
In Integrated Situation Management, Sinclair Advice Column, Sinclair News

Sinclair Advice Column: Maneuvering the Post-College Void

It’s that time of the year again- caps and gowns are dawned, pictures are taken, and congratulations are given and received. College graduation is an exciting milestone, but it is often one without direction. Up until this point, your life has been paved for you. School is structured- filled with requirements, boxes to check and peers to measure yourself against.…
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