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Campaign/Issue ManagementNewsSinclair News
April 2, 2024

The Gigi Effect: How Dogs Can Positively Transform Workplace Dynamics

In December of 2023, Kailey, our Senior Production Manager, and her boyfriend decided to rescue a tenacious three-year-old pitbull named Gigi. From getting them up and active in the mornings to learning what it takes to raise a rescue like Gigi, she has undoubtedly changed their lives at home and in our office! Sinclair PA is a dog-friendly office, a…
Campaign/Issue ManagementNewsPublic AffairsSinclair News
March 18, 2024

The Primaries are Over… Now What?

Our first taste of the 2024 General Election season is over, whew! So what comes next? The days and months between Super Tuesday and the start of summer are, arguably, the quietest days of a major election year at least for those who aren’t gearing up for round two in November.  While the noise starts to die and those unskippable…
Digital AdvertisingPublic Affairs
March 12, 2024

Crafting Messages Through Visual Storytelling: An Interview with Neil Kammerman

Neil Kammerman, a seasoned professional with 25+ years in communication and media, is the Founder and President of The NAK Group. With a Master of Fine Arts Degree in Film, he shapes communication strategies for corporations and organizations, influencing public opinion and legislation. As the President of The Good Works Company, a non-profit focused on positive change, Neil collaborates strategically…
AwardsNewsSinclair News
February 13, 2024

Sinclair Public Affairs Recognized in Nationwide Creative Competiton

LOCAL FIRM, SINCLAIR PUBLIC AFFAIRS, RECOGNIZED IN NATIONWIDE CREATIVE COMPETITION Expanding Regional Firm Releases 2023 Impact Report, Showcasing Growth in the Carolinas RALEIGH, NC – Sinclair Public Affairs, a public affairs consulting firm in Raleigh, Charlotte and South Carolina, has been recognized in multiple nationwide competitions for its creative work. This recent recognition highlighted the firm’s success in expanding its creative…
NewsSinclair HiresSinclair News
January 11, 2024

Sinclair Public Affairs Hires VP of Business Development and Public Affairs 

Sinclair Public Affairs Hires VP of Business Development and Public Affairs  John Cleveland, federal and state policy and communications expert, joins the Sinclair PA team, expanding company expertise to key markets in South Carolina and throughout the region RALEIGH, NC – Sinclair Public Affairs, a leading full-service communications firm, is pleased to welcome John Connor Cleveland as its new Vice President of…
AwardsNewsSinclair News
December 15, 2023

Sinclair Public Affairs Receives Gold MarCom Award for 2023 Client Work

Sinclair Public Affairs Receives Gold MarCom Award for 2023 Client Work The Gold MarCom was awarded for the firm’s creative design website for the Solving Hunger NC Campaign RALEIGH, NC – Sinclair Public Affairs, a North Carolina-based public affairs consulting firm with offices in Raleigh and Charlotte, is proud to announce it has been awarded a Gold level MarCom. The…
NewsSinclair News
December 6, 2023

Navigating the Future of PR: Embracing 2024 Trends at Sinclair Public Affairs

As we round out 2023, we are always looking ahead to what’s next. In the ever-evolving world of public relations, staying ahead of the curve is not just beneficial – it's essential. As we look toward 2024, a recent article by PRLab highlights some of the most significant trends shaping our industry (Read more). These insights are not just predictions---…
NewsSinclair News
November 29, 2023

Sinclair Public Affairs Announces Strategic Partnerships with Executive Speech Coach Deb Sofield and Creative Director Neil Kammerman

Sinclair Public Affairs Announces Strategic Partnerships with Executive Speech Coach Deb Sofield and Creative Director Neil Kammerman RALEIGH, NC – Sinclair Public Affairs is expanding client offerings with two strategic partnerships in high-level media training, crisis comms training, executive coaching and videography.   The company, with offices in Raleigh and Charlotte NC, and clients throughout the Southeast, continues to offer cutting-edge…
Campaign/Issue ManagementCrisis ManagementIntegrated Situation ManagementNews
November 10, 2023

Mastering Crisis Communications: An Interview with Deb Sofield

Deb Sofield is a seasoned expert in the field of crisis communications, with a wealth of knowledge and experience to share. With a career spanning decades, Deb has worked with organizations and individuals, helping them navigate some of the most challenging situations in the world of public relations and crisis management. Her insights and strategies have been instrumental in guiding…
Clients in the News
October 30, 2023

In housing, numbers show times are changing in the Triangle

Source: Triangle Business Journal We have been waiting for the first signs of a housing environment where maybe things are likely to improve for homebuyers in the Triangle area. But the flip side may not be as rosy...  
Clients in the News
October 30, 2023

Vaya Health opens doors in Stokes County

Source: The Stokes News Local officials recently gathered with those from Vaya Health to celebrate the organization’s ribbon cutting in Stokes County. “Vaya Health is thrilled to celebrate the opening of a substance use and mental health treatment program in Stokes County today, along with our partner, October Road...
Clients in the News
October 30, 2023

Waynesville, NC Commissioner take-aways: Fire trucks, mental health and building upgrades

Source: Yahoo News The Haywood County Board of Commissioners met Monday, Feb. 6. Here are some of the actions approved. A budget amendment for a $1.1 million boost for mental health services was approved. Vaya Health will use the funds to serve at-risk county residents who have court involvement and no insurance ...
Crisis ManagementNewsSinclair Advice ColumnSinclair News
October 6, 2023

How a Strong Foundation Can Transform a Crisis Situation

Why establishing trust and credibility is critical to prepare your brand for potential crises In the world of business and politics, the only constant you can predict is change. Unexpected moments can arise at any moment, threatening the reputation, stability and credibility of even the most well-respected brands and organizations. The key to weathering those moments lies in a well-built…
Clients in the News
September 25, 2023

A Way Out: Specialized training helps law enforcement respond to mental health crisis calls

Source: ABC 13 News Having well-trained law enforcement is crucial for saving lives. Recently, more sworn officers underwent specialized training to improve their response to calls involving behavioral and mental health emergencies...
Clients in the News
September 25, 2023

Listening Circles set for those affected by MG+BW plant closure

Source:  The Taylorsville Times Resources for Resilience (RFR), in partnership with Vaya Health, is offering free “Listening Circles” to all Alexander County residents affected by the Mitchell Gold + Bob Williams closure...
Clients in the News
September 25, 2023

County struggles to find foster homes for kids, many of whom have mental health needs

Source: Mountain Xpress The shortage of Buncombe County foster homes is so acute that many youths, some struggling with complex mental health issues, must sleep sometimes for multiple nights in county offices, meeting spaces, therapeutic rooms and even Mission Hospital’s emergency department...
Clients in the News
September 25, 2023

Spotlight Carolina: Vaya Health

Source: ABC 13 News With a strong commitment to putting children and their families first, Vaya Health has partnered with community-based organizations and behavioral health care providers to develop new programs that address the unique needs of those served by the child welfare system. One such program called the Pathways to Permanency project, helps ensure that children and youth in…
Clients in the News
September 25, 2023

Mental and Behavorial Health Resources in Western North Carolina

Source: ABC 13 News Anyone living in our western region can call Vaya Health’s toll-free, 24/7 Behavioral Health Crisis Line at 1-800-849-6127. According to Vaya Health, "your call is confidential." You will speak with a trained professional who can provide immediate crisis intervention by telephone and arrange a face-to-face assessment, based on need, for Vaya Health members...
Clients in the News
September 25, 2023

NC MedAssist hosts free over-the-counter mobile pharmacy event in Waynesville

Source: ABC 13 News Helping people get free over-the-counter medication was the mission behind a free mobile pharmacy event Friday, March 10, in Waynesville. Held at First United Methodist Church of Waynesville, the event was hosted by NC MedAssist and sponsored by Vaya Health...
Clients in the News
September 25, 2023

7 big trends facing Triangle housing market. What experts say to expect.

Source: The News & Observer In the face of rising interest rates and falling inventory, the Triangle’s housing market is slowing down. The 12-month total of under-contract sales dropped 17% in August year-over-year, according to the latest data from Triangle MLS (TMLS), a real estate listings platform based in Cary...
Clients in the News
September 25, 2023

Charlotte developer eyes sizzling JoCo town for 450 homes plus pickleball, tennis, playgrounds

Source: Triangle Business Journal A Charlotte developer is looking to get in on the booming homebuilding action in Clayton with a huge subdivision. And even pickleball is part of the plans.
Crisis ManagementNewsSinclair Advice ColumnSinclair News
September 15, 2023

The Four Pillars of Crisis Communication: What, How, When and Where

In the world of crisis communications, it's easy to focus solely on the message—what you will say to manage a situation effectively. While the message itself is crucial, the framework in which it's delivered—how, when, and where you communicate—can dramatically affect its effectiveness. Let's break down these four pillars and understand why they are the linchpin of successful crisis management.…
Crisis ManagementNewsSinclair Advice ColumnSinclair News
August 25, 2023

7 Reasons Why It’s Crucial for Companies to Update Their Crisis Communications Plan

In the dynamic realm of business, for any company, possessing a blueprint for challenging times (often termed a "crisis plan") isn't a luxury—it's essential. However, merely drafting such a plan isn't the endgame; it's pivotal for it to be routinely revisited and refined. Here's why:  Ensuring Clarity and Smooth Execution: Imagine a mobile application. If not updated, it tends to…
NewsSinclair Advice ColumnSinclair News
July 12, 2023

Embracing Generative AI: Transforming Communications in the Digital Era

In today's fast-paced digital landscape, the realm of communications is evolving at an unprecedented rate. The advent of generative artificial intelligence (AI) has ushered in a new era of possibilities, empowering professionals in the field to revolutionize their strategies and redefine success in the communications world. Recently, the Sinclair PA team had the privilege of attending Meltwater’s Annual Summit in…
June 16, 2023

Our Awards: 2023

As the year unfolds, Sinclair Public Affairs has emerged as an exceptional leader, consistently setting new benchmarks of excellence. With its unwavering expertise and commitment to the field of public relations and communications, Sinclair PA has established itself as a trusted name. The MarCom Awards  Sinclair PA garnered three Gold MarCom awards. The recognition came for their outstanding work on…
Candidate AccomplishmentsNewsSinclair Advice ColumnSinclair News
May 16, 2023

Beyond the Presidential Race

Exploring the Significance of Municipal and Special Elections Most people associate election season with the presidential race in November, but did you know that there are also many municipal and special elections held outside of the general election season?  In the years between presidential elections, people especially tend to overlook the importance of municipal elections, which have the power to…
AwardsMedia RelationsNewsSinclair News
May 5, 2023

Sinclair Public Affairs Receives Awards for 2022 Client Work, including Prestigious Gold Pollie Award

Sinclair Public Affairs Receives Awards for 2022 Client Work, including Prestigious Gold Pollie Award  The Gold Pollie was awarded for the firm’s social media program for the City of Raleigh Parks Bond Campaign; Hermes Creative Awards feature firm’s expansion into creative content for range of clients Sinclair Public Affairs, a North Carolina-based public affairs consulting firm with offices in Raleigh…
Crisis ManagementNewsSinclair Advice ColumnSinclair News
April 19, 2023

To Engage Or Not To Engage?

How a corporate framework helps organizations assess the risks and rewards of taking public stances on social issues Now, more than ever, organizations face the challenge of addressing sensitive issues that may impact their stakeholders. From social and environmental concerns to political and economic issues, taking a stance on every issue can be risky. Having a corporate framework is essential…
Digital AdvertisingNewsSinclair Advice ColumnSinclair News
April 5, 2023

From Cable to CTV: How Cross-Platform Advertising is the Key to Success

In our last blog, we delved into the evolving landscape of advertising and emphasized the significance of maintaining a presence across all digital platforms. There are several reasons why people are streaming more: Convenience: Streaming services offer convenience and flexibility, allowing viewers to watch TV and movies on their own schedule. Cost: Streaming services are often less expensive than cable…
Senator Lisa S. BarnesClients in the News
March 30, 2023

Domestic violence bill passes NC Senate, heads to House

Source: Restoration News Media A unanimous N.C. Senate voted Tuesday to enhance protections for domestic violence victims by allowing them to testify against defendants remotely. Senate Bill 51, named Kayla’s Act in memory of a Lumberton homicide victim, won passage on a 49-0 vote. Sen. Danny Britt, R-Robeson, introduced the bill with Sens. Dave Craven, R-Randolph, and Lisa Barnes, R-Nash,…
Clients in the News
March 30, 2023

Triangle housing market ‘getting back to normal,’ ahead of spring

By: Cindy Bae Source: ABC 11 News RALEIGH, N.C. (WTVD) -- In the nine years that Melissa Geiseman has lived in Raleigh, she's seen people come and go in her neighborhood off Lead Mine Road, sometimes for double the price. "I couldn't believe that the houses in our neighborhood are selling for what they're selling for at this point," Geiseman said.…
Digital AdvertisingNewsSinclair Advice ColumnSinclair News
March 29, 2023

The Future of Advertising: Why Your Business Needs to Adapt

Advertising has come a long way from the days when a basic ad in the local newspaper was enough to generate awareness and attract key audiences. In today's digital age, technological advancements, such as the widespread availability of high-speed internet connections and the proliferation of digital devices capable of accessing online content, have revolutionized the advertising landscape. These developments have…
Clients in the News
February 28, 2023

Developer expands Copper District in JoCo with $10M land deal

By Evan Hoopfer Source: Triangle Business Journal One of the largest mixed-use projects in the entire Triangle region has made its expansion official. Craig Davis Properties, based in Cary, made seven separate land purchases in Clayton for a combined total of nearly $10.7 million, according to deeds filed Feb. 24. The purchases were made for the previously announced expansion of the Copper…
NewsSinclair Advice ColumnSinclair News
February 22, 2023

The Power of Digital Advertising Campaigns

Digital advertising campaigns have become a crucial component of any successful communications strategy, as they provide flexible and efficient ways to market to target audiences, measure impact, and cater to future strategies for success.  Targeting One of the key benefits of digital advertising is its ability to target the public based on specific audience characteristics- which includes a range of…
Clients in the News
February 3, 2023

Clayton native breathes new life into former family farm

By Judith Retana Source: CBS 17 News CLAYTON, N.C. (WNCN) – A development three times the size of the Fenton shopping center in Cary will soon start to take shape in Clayton. It’s another sign of growth for Johnston County. “Growth brings about its challenges but it brings a lot of opportunities,” Dean Penny, projects executive for Craig Davis Properties,…
Clients in the News
February 2, 2023

Triangle, Alamance MLS systems agree to merger

By Kayli Thompson Source: Triangle Business Journal Two multiple listing services are merging with the goal of providing better services to real estate agents in the region. Triangle MLS, with offices in Cary, and the Alamance MLS in Burlington are merging in an effort to streamline operations. The agreement is expected to provide long-term administrative and financial support for the…
Clients in the News
February 1, 2023

CUNA, Iowa League receive MarCom Gold Award for political ad

By CUNA Source: CUNA News CUNA and the Iowa Credit Union League (and media consultant Sinclair Public Affairs) were recognized with a MarCom Gold Award for Best Association Member Communications Digital Ad Campaign. The ad was in support of Rep. Ashley Hinson, R-Iowa, who was one of CUNA’s top priority races in the 2022 election and defeated challenger Liz Mathis with…
Walk-in center ribbon cutting ceremonyClients in the News
February 1, 2023

Behavioral health center celebrates opening

By Vaya Health Source: The Daily Dispatch OXFORD — Local officials, law enforcement, health care providers, and other community partners came together last week to celebrate the opening of a new walk-in center in Oxford. The center will primarily serve residents of Granville County, offering support and services to help people experiencing a behavioral health crisis in the same way…
Real Estate Stock ImageClients in the News
January 23, 2023

What does 2023 hold for Triangle housing market? Experts say it is ‘cooling.’

By Chantal Allam Source: The News and Observer  After two-plus years of plummeting inventory and sky-high home prices, the Triangle housing market may finally be settling down. Mortgage rates have more than doubled from the historic lows seen in 2021, resulting in slower home sales and double the number of active listings, said Matt Fowler, executive director of Triangle MLS,…
NewsSinclair Advice ColumnSinclair News
December 12, 2022

The Sinclair Public Affairs Approach: 2022 Independent Expenditures

Sinclair Public Affairs has proven time and time again that successful independent expenditure campaigns don’t have to be negative in nature, or funded by dark money groups. Sinclair transforms this negative perception by disseminating positive media that focuses on what candidates have done for their constituents- highlighting specific and important voter interests.   This honest, strategic, and positively focused approach to…
Senator Lisa S. BarnesClients in the News
November 10, 2022

Barnes re-elected in state Senate race

By Dave Cruz Source: Rocky Mountain Telegram State Sen. Lisa Stone Barnes, R-Nash, garnered 55 percent of the vote in defeating her Democratic opponent Mark Speed, 41,502 to 34,046 votes. Barnes, 56, is a former Nash County commissioner. She was elected to the board’s District 4 seat in 2012 and served in that post for six years. In 2018, she…
Clients in the News
November 10, 2022

Shellfish growers loan program now available

By Cheyenne Pagan Source: WNCT RALEIGH, NC – Thread Capital, a subsidiary of the North Carolina Rural Center, and Array Community Development Corporation announced Friday the launch of a new loan program designed to foster shellfish aquaculture in coastal North Carolina. The Shellfish Growers Loan Program, created in partnership with the North Carolina Coastal Federation, will provide loans of up to $50,000 to qualified…
Spectrum Local NewsClients in the News
November 8, 2022

Triangle voters to decide on hundreds of millions in public spending

By Charles Duncan Source: Spectrum News The races at the top of the ballot, for Congress, General Assembly and local leaders, have been getting much of the attention ahead of the midterms. But voters around the Triangle will also decide on hundreds of millions in bonds this election. The bonds include new parks in Raleigh and Wake Forest, school funding…
Clients in the News
November 8, 2022

Voters approve three Wake County bonds for parks and school

By Kristen Johnson Source: The News & Obeserver The three bonds on the ballot in Wake County were approved by voters on Tuesday, making way for improvements to schools, parks, and the expansion of Wake Technical Community College. On the ballot Tuesday was the Raleigh Parks Bond Referendum, Wake County Public School Bond, and the Wake Tech Workforce Forward Bond.
NewsSinclair Advice ColumnSinclair News
October 24, 2022

Sprinting to the Finish Line- The Importance of Messaging & Early Voting

With a little over two weeks to go until Election Day, many people are starting to see the light at the end of what has felt like a very noisy election season. But, as everyone starts to countdown the days until political ads cease- for those in the industry, the sprint to the finish line has only just begun.  Since…
NewsSinclair Advice ColumnSinclair News
October 6, 2022

The Short Truth About Smart Brevity

The gist of incorporating smart brevity in your work?   Stop thinking about what you want to say and start thinking of how the reader is going to consume what you’re saying. While the book Smart Brevity: The Power of Saying More with Less offers helpful tips for incorporating brevity and frankness into your own writing, critics have pointed out…
NewsSinclair Advice ColumnSinclair News
September 26, 2022

Looking toward campaign season

Summer has officially come to an end and we’re starting to settle into a fall frame of mind - back to school, football season and eventually, (maybe even in NC!), some cooler weather.  For folks who work in the political world it also means campaign season is in full swing.   While still weeks away, many voters are already seeing the…
Clients in the News
August 4, 2022

Clayton development eyes huge expansion to 4M square feet

By Evan Hoopfer Source: TBJ   CLAYTON, NC - One of the largest mixed-use developments in Johnston County is quadrupling in size. The development team behind the Copper District in Clayton said that plans for their project have ballooned in the past few months. The project, which started out at about 70 acres, will now encompass about 270 acres – and…
Clients in the News
August 4, 2022

N.C. Rural Center to administer $201M in funding for small businesses

By Staff Reporter Source: The Robesonian   WASHINGTON — The U.S. Department of the Treasury has announced the approval of North Carolina’s application for up to $201.9 million in funding under the State Small Business Credit Initiative, SSBCI. President Biden’s American Rescue Plan reauthorized and expanded SSBCI, which was originally established in 2010. The new SSBCI is to provide $10…
Clients in the News
August 2, 2022

Federal government will distribute $200M to support small NC businesses

By Jason deBruyn Source: North Carolina Public Radio   RALEIGH, NC - According to a federal treasury department statement, North Carolina will use the funds to "operate three different programs, including a loan participation program to which it has allocated $160 million."North Carolina small businesses will soon get a financial leg up from the federal government. The U.S. Treasury Department announced it…
June 16, 2022

Our Awards: 2022

The American Association of Political Consultants This year, Sinclair PA took home a national silver award for our work with the South Carolina Association of REALTORS® Political Action Committee in the Columbia mayoral campaign. Through our political advertising work for mayoral candidate Daniel Rickenmann,  who was facing a candidate that had the endorsement of the previous mayor, he was able…
AwardsMedia RelationsNewsPublic AffairsSinclair News
June 3, 2022

Sinclair Public Affairs Wins Series of Political and Creative PR Industry Awards 

Sinclair PA, a leading regional communications firm, continues to expand client base and offerings with award winning campaigns and increased social, digital and design-focused communications programs Sinclair Public Affairs, a regional communications firm with offices in Raleigh and Charlotte, recently received several top national political and creative industry awards for a series of communications campaigns in 2021.  The firm won…
Clients in the News
June 3, 2022

Spring clean your finances: reflecting on financial literacy month

By Fred Robinson (Guest Columnist) Source: The Tennessean Tax Day was April 18 and April was Financial Literacy Month. It was the natural opportunity for many people to take stock of their financial situation and plan for the months ahead to ensure their financial house is secured moving forward.  Unfortunately, preparing and getting organized is not as simple as it…
Clients in the News
June 3, 2022

Developer Mariana Molina breaks into Wilmington projects

By Cece Nunn Source: WilmingtonBiz Magazine To Mariana Molina, a vacant car dealership on prime Wilmington real estate presented a unique opportunity. Molina is a fledgling developer and a rarity in an industry where much fewer women are at the helm of major projects. The Wilmington resident's company, Bella Vista Development Group, along with partner Craig Davis Properties, bought a…
Clients in the News
June 3, 2022

New front door to Clayton

By Evan Hoopfer Source: The Triangle Business Journal A 69-acre mixed-use project in Clayton gained approval this week and is set to help reshape the Johnston County town. The Copper District, previously referred to as 'Lumen' in town council meetings, will deliver hundreds of thousands of square feet of Class A office space to Clayton – a rarity for Johnston County and…
Campaign/Issue ManagementIntegrated Situation Management
April 6, 2022

Paid Digital Media: Trusted Strategy, Proven Results

Gone are the days of cookie cutter promotion tactics that target the generalized masses with one generic angle. With the rise of social media and the 24 hour new cycle, personalized content has become crucial to catch the public’s attention amid the noise. Paid digital marketing is a strategy that allows companies to reach their key markets in a way…
Campaign/Issue ManagementCrisis ManagementIntegrated Situation ManagementMedia monitoring
March 11, 2022

Plugged In: The Importance of Media Monitoring in Communication Strategy 

By: Kaitlin Coogan Media monitoring is an invaluable tool in today’s communication landscape. Gone are the passive audiences of the past, content to consume any information placed in front of them. Now, more than ever, the audiences we’re interacting with are extremely engaged and active, and, above all, particular. Successful communication must be aware of that factor and adapt, which,…
NewsSinclair HiresSinclair News
February 2, 2022

Sinclair Public Affair’s 2021 Wrap-Up

Since the dawn of the new decade, the world has witnessed unimaginable change. From enduring an ongoing global pandemic, to requiring a new way of life, the modern 20’s have forced people and businesses to adapt- Sinclair Public Affairs included.  2021 provided a new direction for Sinclair Public Affairs, including an expanded client base that spans new industries, award winning…
Campaign/Issue ManagementCase StudiesCrisis ManagementIntegrated Situation ManagementMedia Relations
December 8, 2021

2021 Independent Expenditure Campaign: South Carolina Association of REALTORS®

Author: Kaitlin Coogan Challenge   When it comes to the world of realty, local elections are extremely important. Whether it be issues of development or property rights discussions, having the right leaders in place is essential to the success of small businesses and the growth of communities. There were many influential candidates in the race this municipal election cycle, particularly in…
Crisis ManagementIntegrated Situation ManagementMedia RelationsPublic AffairsSinclair Advice Column
October 26, 2021

Fact or Fiction? Let’s Talk PR

By: Kaitlin Coogan and Kailey McSwain When people talk about PR, the first question is “So, what exactly do you do?” That question is almost always immediately followed by some iteration of the words spin, underhanded, and sometimes even liar. It’s not exactly a great picture, and it’s pretty much the only one that exists in the media today. TV…