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Senator Lisa S. BarnesClients in the News
November 10, 2022

Barnes re-elected in state Senate race

By Dave Cruz Source: Rocky Mountain Telegram State Sen. Lisa Stone Barnes, R-Nash, garnered 55 percent of the vote in defeating her Democratic opponent Mark Speed, 41,502 to 34,046 votes. Barnes, 56, is a former Nash County commissioner. She was elected to the board’s District 4 seat in 2012 and served in that post for six years. In 2018, she…
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Clients in the News
November 10, 2022

Shellfish growers loan program now available

By Cheyenne Pagan Source: WNCT RALEIGH, NC – Thread Capital, a subsidiary of the North Carolina Rural Center, and Array Community Development Corporation announced Friday the launch of a new loan program designed to foster shellfish aquaculture in coastal North Carolina. The Shellfish Growers Loan Program, created in partnership with the North Carolina Coastal Federation, will provide loans of up to $50,000 to qualified…
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Spectrum Local NewsClients in the News
November 8, 2022

Triangle voters to decide on hundreds of millions in public spending

By Charles Duncan Source: Spectrum News The races at the top of the ballot, for Congress, General Assembly and local leaders, have been getting much of the attention ahead of the midterms. But voters around the Triangle will also decide on hundreds of millions in bonds this election. The bonds include new parks in Raleigh and Wake Forest, school funding…
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Clients in the News
November 8, 2022

Voters approve three Wake County bonds for parks and school

By Kristen Johnson Source: The News & Obeserver The three bonds on the ballot in Wake County were approved by voters on Tuesday, making way for improvements to schools, parks, and the expansion of Wake Technical Community College. On the ballot Tuesday was the Raleigh Parks Bond Referendum, Wake County Public School Bond, and the Wake Tech Workforce Forward Bond.
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NewsSinclair Advice ColumnSinclair News
October 24, 2022

Sprinting to the Finish Line- The Importance of Messaging & Early Voting

With a little over two weeks to go until Election Day, many people are starting to see the light at the end of what has felt like a very noisy election season. But, as everyone starts to countdown the days until political ads cease- for those in the industry, the sprint to the finish line has only just begun.  Since…
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NewsSinclair Advice ColumnSinclair News
October 6, 2022

The Short Truth About Smart Brevity

The gist of incorporating smart brevity in your work?   Stop thinking about what you want to say and start thinking of how the reader is going to consume what you’re saying. While the book Smart Brevity: The Power of Saying More with Less offers helpful tips for incorporating brevity and frankness into your own writing, critics have pointed out…
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NewsSinclair Advice ColumnSinclair News
September 26, 2022

Looking toward campaign season

Summer has officially come to an end and we’re starting to settle into a fall frame of mind - back to school, football season and eventually, (maybe even in NC!), some cooler weather.  For folks who work in the political world it also means campaign season is in full swing.   While still weeks away, many voters are already seeing the…
Chris Sinclair
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Clients in the News
August 4, 2022

Clayton development eyes huge expansion to 4M square feet

By Evan Hoopfer Source: TBJ   CLAYTON, NC - One of the largest mixed-use developments in Johnston County is quadrupling in size. The development team behind the Copper District in Clayton said that plans for their project have ballooned in the past few months. The project, which started out at about 70 acres, will now encompass about 270 acres – and…
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Clients in the News
August 4, 2022

N.C. Rural Center to administer $201M in funding for small businesses

By Staff Reporter Source: The Robesonian   WASHINGTON — The U.S. Department of the Treasury has announced the approval of North Carolina’s application for up to $201.9 million in funding under the State Small Business Credit Initiative, SSBCI. President Biden’s American Rescue Plan reauthorized and expanded SSBCI, which was originally established in 2010. The new SSBCI is to provide $10…
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Clients in the News
August 2, 2022

Federal government will distribute $200M to support small NC businesses

By Jason deBruyn Source: North Carolina Public Radio   RALEIGH, NC - According to a federal treasury department statement, North Carolina will use the funds to "operate three different programs, including a loan participation program to which it has allocated $160 million."North Carolina small businesses will soon get a financial leg up from the federal government. The U.S. Treasury Department announced it…
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Awards
June 16, 2022

Our Awards: 2022

The American Association of Political Consultants This year, Sinclair PA took home a national silver award for our work with the South Carolina Association of REALTORS® Political Action Committee in the Columbia mayoral campaign. Through our political advertising work for mayoral candidate Daniel Rickenmann,  who was facing a candidate that had the endorsement of the previous mayor, he was able…
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AwardsMedia RelationsNewsPublic AffairsSinclair NewsSinclair NewsSinclair Public Launches
June 3, 2022

Sinclair Public Affairs Wins Series of Political and Creative PR Industry Awards 

Sinclair PA, a leading regional communications firm, continues to expand client base and offerings with award winning campaigns and increased social, digital and design-focused communications programs Sinclair Public Affairs, a regional communications firm with offices in Raleigh and Charlotte, recently received several top national political and creative industry awards for a series of communications campaigns in 2021.  The firm won…
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Clients in the News
June 3, 2022

Spring clean your finances: reflecting on financial literacy month

By Fred Robinson (Guest Columnist) Source: The Tennessean Tax Day was April 18 and April was Financial Literacy Month. It was the natural opportunity for many people to take stock of their financial situation and plan for the months ahead to ensure their financial house is secured moving forward.  Unfortunately, preparing and getting organized is not as simple as it…
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Clients in the News
June 3, 2022

Developer Mariana Molina breaks into Wilmington projects

By Cece Nunn Source: WilmingtonBiz Magazine To Mariana Molina, a vacant car dealership on prime Wilmington real estate presented a unique opportunity. Molina is a fledgling developer and a rarity in an industry where much fewer women are at the helm of major projects. The Wilmington resident's company, Bella Vista Development Group, along with partner Craig Davis Properties, bought a…
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Clients in the News
June 3, 2022

New front door to Clayton

By Evan Hoopfer Source: The Triangle Business Journal A 69-acre mixed-use project in Clayton gained approval this week and is set to help reshape the Johnston County town. The Copper District, previously referred to as 'Lumen' in town council meetings, will deliver hundreds of thousands of square feet of Class A office space to Clayton – a rarity for Johnston County and…
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Campaign/Issue ManagementIntegrated Situation Management
April 6, 2022

Paid Digital Media: Trusted Strategy, Proven Results

Gone are the days of cookie cutter promotion tactics that target the generalized masses with one generic angle. With the rise of social media and the 24 hour new cycle, personalized content has become crucial to catch the public’s attention amid the noise. Paid digital marketing is a strategy that allows companies to reach their key markets in a way…
Kailey McSwain
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Campaign/Issue ManagementCrisis ManagementIntegrated Situation ManagementMedia monitoring
March 11, 2022

Plugged In: The Importance of Media Monitoring in Communication Strategy 

By: Kaitlin Coogan Media monitoring is an invaluable tool in today’s communication landscape. Gone are the passive audiences of the past, content to consume any information placed in front of them. Now, more than ever, the audiences we’re interacting with are extremely engaged and active, and, above all, particular. Successful communication must be aware of that factor and adapt, which,…
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Sinclair HiresSinclair NewsSinclair NewsSinclair Public Launches
February 2, 2022

Sinclair Public Affair’s 2021 Wrap-Up

Since the dawn of the new decade, the world has witnessed unimaginable change. From enduring an ongoing global pandemic, to requiring a new way of life, the modern 20’s have forced people and businesses to adapt- Sinclair Public Affairs included.  2021 provided a new direction for Sinclair Public Affairs, including an expanded client base that spans new industries, award winning…
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Campaign/Issue ManagementCase StudiesCrisis ManagementIntegrated Situation ManagementMedia Relations
December 8, 2021

2021 Independent Expenditure Campaign: South Carolina Association of REALTORS®

Author: Kaitlin Coogan Challenge   When it comes to the world of realty, local elections are extremely important. Whether it be issues of development or property rights discussions, having the right leaders in place is essential to the success of small businesses and the growth of communities. There were many influential candidates in the race this municipal election cycle, particularly in…
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Crisis ManagementIntegrated Situation ManagementMedia RelationsPublic AffairsSinclair Advice Column
October 26, 2021

Fact or Fiction? Let’s Talk PR

By: Kaitlin Coogan and Kailey McSwain When people talk about PR, the first question is “So, what exactly do you do?” That question is almost always immediately followed by some iteration of the words spin, underhanded, and sometimes even liar. It’s not exactly a great picture, and it’s pretty much the only one that exists in the media today. TV…
Kailey McSwain
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Campaign/Issue ManagementCase StudiesCrisis ManagementIntegrated Situation ManagementMedia Relations
September 17, 2021

2020-2021 Phantom Fireworks Case Study

Challenge   With global supply lines still recovering from the COVID-19 pandemic, Phantom Fireworks found itself looking at a potential fireworks shortage for the upcoming Fourth of July holiday. This probable shortage, coupled with Phantom’s focus on spreading safety focused messaging, led to challenges for the nation’s largest consumer-based fireworks retailer about how to best incentivize consumers to purchase fireworks ahead of the major holiday. Additionally, Phantom…
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Campaign/Issue ManagementCase StudiesIntegrated Situation ManagementMedia Relations
September 10, 2021

The Sinclair Mantra: Shape Reliable Outcomes – Effect Tangible Change

Real Estate, Housing and Development Case Study At Sinclair Public Affairs, we do more than just social media and reputation management- we strive to shape reliable outcomes and affect tangible change. Our firm’s vision is rooted in the belief that organizations, individuals and businesses hold the power to produce real change in their communities and beyond.  One of the ways…
Kailey McSwain
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BrandingCampaign/Issue Management
July 2, 2021

How To Be the Loudest in a Crowded Room:

Article by Sarah Wallace and Kailey McSwain An In Depth Guide to Mastering a Recognizable Brand Voice Millions of brands are competing for a following via social media every second, so how does one break through the noise and differentiate themselves from all others? The answer lies in a recognizable brand AND voice. Just like J.K. Rowling has a completely…
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Campaign/Issue ManagementIntegrated Situation Management
June 28, 2021

Four Tips for Bridging a National Campaign to a Local One

You may know the struggle of taking a national campaign or brand and attempting to implement it district by district across the state, region or nation. With each district, you lose a little bit of control as you realize that certain messages don’t apply to the same areas. You now have to learn the nuanced ‘do’s and don'ts’ with each…
Ure Loop
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BrandingIntegrated Situation Management
June 18, 2021

Why is brand consistency important?

Have you ever wondered why some websites, blogs or social media accounts gain more traction and engagement than others? Or why some consumer products are purchased over and over again compared to the same products made by different brands? In today’s digital world, where online users have thousands of messages flooding their screens each day, building a strong and recognizable…
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AwardsCampaign/Issue ManagementCandidate AccomplishmentsSinclair News
June 14, 2021

Sinclair PA Does it Again…

Sinclair Public Affairs, an award-winning political communications firm in Raleigh, North Carolina, won a silver award for the Best Overall Direct Mail Campaign (Republican) for Senator Susan Collins’ Senate race. During the election cycle in November 2020, Sinclair Public Affairs delivered an effective advertising campaign for Senator Collins who won reelection in Maine for a seat in the US Senate.…
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Integrated Situation ManagementSinclair Advice ColumnSinclair News
May 25, 2021

Sinclair Advice Column: Maneuvering the Post- College Void

It’s that time of the year again- caps and gowns are dawned, pictures are taken, and congratulations are given and received. College graduation is an exciting milestone, but it is often one without direction. Up until this point, your life has been paved for you. School is structured- filled with requirements, boxes to check and peers to measure yourself against.…
Kailey McSwain
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Crisis ManagementIntegrated Situation Management
May 10, 2021

5 things you need to know if you’re reopening a business in North Carolina

Blog 5 in the Emerging From COVID-19 series 1. Make a plan Planning out your reopening should happen before your doors open. There are a lot of different factors impacting how and when your business may reopen, but having a plan will help you identify and address various aspects that may stall or prevent you from reopening. While making a…
Ure Loop
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Crisis ManagementIntegrated Situation Management
April 26, 2021

No Communication Strategy? No Re-opening Plan

Blog 4 in the Emerging From COVID-19 series During periods of rapid change, communication becomes even more important. If a company does ultimately decide to send its employees back to the office under the safety of the vaccine, business owners need to remember that some people are still concerned for their health in the wake of re-opening. Utilizing basic crisis…
Kailey McSwain
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Campaign/Issue ManagementCrisis Management
April 5, 2021

Is Work From Home Here To Stay?

Blog 3 in the Emerging From COVID-19 series As we entered this pandemic, many expected to work from home (WFH) for no more than a month or so. Now, here we are one year later- 365 days that have shaped our society in unforeseen ways- culturally, physically, and economically. Though rapid shifts to remote work were largely seen as temporary,…
Kailey McSwain
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Campaign/Issue ManagementCrisis Management
April 5, 2021

COVID-19 Tech: History Repeats Itself

Blog 2 in the Emerging From COVID-19 series At the start of the pandemic, everyone buckled down to weather an unfamiliar storm- hoping that the end would be marked by a return to life as it was. However, amid the unexpected societal shift, business and consumer behavior were changed indefinitely. History has shown us that mass societal disruption accelerates technology…
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Crisis ManagementIntegrated Situation Management
March 30, 2021

What You Need To Know Before Reopening Your Business.

Blog 1 in the Emerging From COVID-19 series.... For the first time since the beginning of the pandemic, however, there is a light at the end of the tunnel.
Ure Loop
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Campaign/Issue ManagementCandidate AccomplishmentsIntegrated Situation Management
March 3, 2021

Noisy Election? No Problem

How the South Carolina Association of REALTORSⓇ ensured their messages stood out during an unprecedented election season Successful independent expenditure campaigns don’t have to be negative in nature, or funded by dark money groups to help our clients’ campaigns stand out. Sinclair transforms this negative perception by disseminating positive media that focuses on what candidates have done for their constituents-…
Kailey McSwain
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NewsPublic AffairsSinclair NewsSinclair News
February 12, 2021

Sinclair PA’s Mission & Vision

A mantra that exemplifies who we are and what we value Roughly two years ago, I was provided an opportunity of a lifetime: to buy full ownership of my previous firm, Cornerstone Solutions NC, and rebrand under a new company. This risky venture turned out to be the best move of my personal and professional career. This company became Sinclair…
Chris Sinclair
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News
February 8, 2021

Sinclair Public Affairs Builds Staff, Expands Expertise for New Year

Sinclair PA, a leading regional communications firm, expands client base and offerings with award winning campaigns, successful ballot initiatives and broader social media, videography capabilities  Raleigh, N.C. – Sinclair Public Affairs announced team expansions and reorganization to provide its growing client base additional expertise following successful ballot initiatives and award winning social media campaigns for clients in 2020. The firm, recently named a…
Ure Loop
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Campaign/Issue ManagementCase StudiesIntegrated Situation Management
January 26, 2021

Above the Noise

How the North Carolina Association of REALTORSⓇ ensured their messages were heard amid an unprecedented election season Sinclair Public Affairs has proven time and time again that successful independent expenditure campaigns don’t have to be negative in nature, or funded by dark money groups. Sinclair transforms this negative perception by disseminating positive media that focuses on what candidates have done…
Kailey McSwain
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NewsSinclair Hires
January 13, 2021

Our Year Review: 2020

Although Sinclair Public Affairs is in part a crisis management firm, where we are trained to expect the unexpected- like most people throughout the world, there was nothing that could have prepared us for all that 2020 had in store. This year was full of firsts, adjustments, and along the way, a lot of team building. While we look back…
Kailey McSwain
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Campaign/Issue ManagementCandidate AccomplishmentsIntegrated Situation Management
December 14, 2020

Don’t Judge A Campaign By Its Cover

How to facilitate an honest, and influential Independent Expenditure campaign without playing dirty  Throughout every campaign season, voters are exposed to countless, dozens (or hundreds!) of election cycle advertising. From television and radio to social media and mailers, campaign ads are seemingly everywhere and then abruptly gone on election day.    What may be less obvious to voters are what are known…
Kailey McSwain
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Campaign/Issue ManagementCandidate AccomplishmentsNews
December 3, 2020

Congratulations, Sinclair Candidates!

The Sinclair Public Affairs team would like to congratulate two of our legislative candidates, Senator-elect Lisa Stone Barnes of District 11 and Representative John Szoka of District 45 as well as the Raleigh Chamber of Commerce and partners who were the team behind the city-wide affordable housing bond – the Citizens Supporting Raleigh committee.   These three Sinclair PA clients won…
Kailey McSwain
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BrandingNews
November 30, 2020

Sinclair is Grateful For…

Following this unique, socially distanced Thanksgiving holiday, the Sinclair team has reflected and shared the things we are particularly thankful for this year. As the world dawned a new decade, we have endured a global pandemic, unimaginable hardships, and an unprecedented presidential election- but despite this, Sinclair Public Affairs would like to acknowledge all the light that has come out…
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AwardsCase StudiesNewsPublic Affairs
November 23, 2020

Sinclair Public Affairs Awarded Four 2020 MarCom Awards in Annual National Competition

The North Carolina firm, serving regional and national clients with offices in Raleigh and Charlotte, specializes in social media and traditional PR services for associations, corporate clients and legislative session/election cycle political communications Sinclair Public Affairs has been awarded national MarCom Awards in four categories - including the top tier Platinum Award, a Gold level award and two honorable mentions.  …
Kailey McSwain
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Campaign/Issue ManagementIntegrated Situation Management
October 23, 2020

Text overload season: What you can do to stand out.

It’s that time of year again- election season. Our team is working diligently on numerous texting campaigns for candidates and organizations across the nation. Texting has become an excellent alternative to volunteer and automated phone calls. Today, only 26% of unidentified phone calls are answered by Americans. Texting does not require someone to be available by phone at a specific…
Ure Loop
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Integrated Situation ManagementNewsPublic Affairs
October 1, 2020

The Benefits of Virtual Communication

As a result of the COVID-19 pandemic, there has been a steady rise in remote and work-from-home employees. Although the pandemic has caused unprecedented hardships across the nation- many companies and organizations are also beginning to realize the benefits of this unexpected transition. Not only is it less expensive to operate remotely, but most are finding that business can often…
Kailey McSwain
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Crisis ManagementIntegrated Situation Management
September 18, 2020

Crisis Management Plans: A Business Essential

Imagine you run a successful small business that is well known for helping out the local community. Your business just announced that it will now advocate for a social issue that is seen as rather controversial. Following your announcement, a local social interest group has garnered attention for slandering your business initiatives online. How do you combat this slander while…
Kailey McSwain
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Integrated Situation Management
September 4, 2020

Social Media Campaigns: Adapt Or Get Lost In The Noise

As a result of an increasingly tech-driven world, social media and public relations campaigns go hand in hand. A campaign run on social media puts businesses, brands, and elected officials front and center, and gives the public a platform to partake in open debate like never before.  Engage Your Audience  Social media was built to maintain two-way communication- and as…
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Integrated Situation Management
August 21, 2020

Texting: An Increasingly Essential Campaign Tool

Peer-to-peer texting campaigns made their political debut in 2015, but became increasingly popular in the 2018 midterm elections. Since then, texting campaigns have played an integral part in both Democratic and Republican campaign efforts. P2P texting grants campaign communication directors, managers and volunteers the ability to send mass texts to potential voters. This method of maximizing outreach allows for strategic…
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Integrated Situation Management
August 14, 2020

Sinclair Public Affairs Firm Hires New Account Director

Raleigh, NC - Sinclair is excited to finally announce another addition to its growing team, Austin Jayes. Austin performs the role of Account Director, where he specializes in maintaining constant contact with all of Sinclair’s clients and vendors to ensure all projects are completed in a timely manner. He prides himself in his ability to effectively manage campaigns and exceed…
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Integrated Situation Management
August 7, 2020

24-Hour Social Media Fundraisers: The New Frontier Of Fundraising

As Election Day quickly approaches, many campaigns are seeking methods to boost their campaign funds. The “24-hour fundraiser” is an innovative, fast, and creative method to reach fundraising goals - especially during this unique election cycle when many in-person fundraising ideas have been suspended due to the COVID-19 pandemic.  These fundraisers draw campaign supporters and contributors -  with a call…
Kailey McSwain
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Campaign/Issue ManagementCase StudiesIntegrated Situation Management
July 31, 2020

Case Study: Navigating IE Campaigns in a Crowded Election Cycle

Sinclair Public Affairs has been a leading force in independent expenditure (IE) campaigns and boasts a broad range of clients, one of the most recent of which is the South Carolina Association of REALTORSⓇ during the 2020 South Carolina Primaries.   Challenge  The end goal for each independent expenditure campaign is the same: to raise awareness among voters and ensure the…
Ure Loop
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Campaign/Issue ManagementIntegrated Situation Management
July 17, 2020

Case Study: Navigating Safety and Sales in 2020 America

An overview of Sinclair's campaign for the leading fireworks distributor in the country built around safety amid the COVID-19 pandemic. Sinclair Public Affairs boasts a broad range of clients, ranging from those in both the political and corporate spheres. Our team recently wrapped up an earned media campaign for the leading fireworks distributor in the country, Phantom Fireworks. This campaign…
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NewsSinclair Hires
July 10, 2020

Sinclair Public Affairs Firm Hires New Account Manager

Raleigh, NC - As Sinclair continues to grow, the company is excited to announce its newest addition to the team. Kailey McSwain, a recent Appalachian State graduate, joins Sinclair Public Affairs Firm as an account manager. In this role, Kailey specializes in social media management, media relations, and graphic design. Kailey was initially brought on board in April of 2020…
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Crisis ManagementIntegrated Situation Management
June 8, 2020

How to Communicate Your Re-opening Plan

As our communities finally enter the ‘re-opening stage’ of the COVID-19 pandemic, businesses and employers are going to set the precedent for post-pandemic public safety. They will need to be prepared to provide guidance, answer questions, and effectively communicate relevant protocols and restrictions. Although some people are eager for things to get back to normal, many are concerned for their…
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Media Relations
January 17, 2020

The Value of Spokesperson and Media Training in Organizations

This week, Sinclair founder, Chris Sinclair, delivered the first media training of 2020 to members of the NC REALTORS® in Charlotte, NC. While many different organizations build relationships with the media, it is vital that key players in your organization have the appropriate training to address difficult questions and convey your organization’s message.  “Is it an assistant to the President?”…
Ure Loop
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Integrated Situation Management
January 3, 2020

How To Set PR Goals For 2020

As we head into 2020, and for most companies the end of the fiscal year, it’s only natural to reflect on 2019. What public relations goals did you set for 2019? Were they met? What do you wish you would have known last year? Now is the perfect time to assess your 2019 PR goals and start setting some goals…
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Sinclair Hires
December 23, 2019

Sinclair Public Affairs Firm Hires Communications Director

RALEIGH, NC — Sinclair Public Affairs is proud to announce the hire of Ure Loop, who joins the North Carolina public affairs firm as the communications director. In this role, Loop will specialize in content creation, copy development and media relations.  “It’s an honor to be a part of the Sinclair family,” said Loop. “I am excited to dive into…
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Campaign/Issue ManagementPublic Affairs
November 14, 2019

The Important Role of Independent Expenditures in Politics

In today's political climate, a rising number of organizations and politically-engaged associations are including independent expenditures in their advocacy.   What are Independent Expenditures? Independent expenditures are payments by an organization, group or individual for political communications – such as a website, or print or digital ads. The ad or website “expressly” advocates for a certain candidate or cause, but…
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Campaign/Issue ManagementPublic Affairs
November 7, 2019

How Facebook and Twitter are Changing Political Advertising

Facebook and Twitter recently made changes that will impact political advertisements and campaigns.   Twitter Bans Paid Political Ads Twitter CEO Jack Dorsey announced Oct. 30 that the social media platform would ban paid political ads, citing that political reach should be earned, rather than bought. Paid ads are vital to political campaigns. With Twitter’s decision, candidates – and supporters…
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Crisis ManagementMedia RelationsPublic Affairs
October 31, 2019

4 Tricks to Avoid a PR Scare

Crisis can strike at any time, but businesses and organizations can take precautions to avoid a potentially frightening PR situation.   Plan for Everything  Crises can destroy a business’ reputation – particularly if the business is blindsided and unprepared. Having a crisis communications plan can limit the effects of the situation and protect your reputation. All crisis situations are different,…
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Public Affairs
October 24, 2019

4 Communications Tips You Can Learn from Political Campaigns

Political campaigns can be a source of communication ideas for businesses and organizations looking to tell their story.   Make It Personal To secure votes, politicians must foster a personal connection with potential voters. They accomplish this by sharing information about themselves, interacting directly with the audience, and fostering relationships. Voters appreciate a candidate they can sympathize with and relate…
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Crisis ManagementMedia RelationsPublic Affairs
September 25, 2019

3 Communications Mistakes Your Business Should Avoid in Crisis

Mistakes in communications are never ideal, but can be more detrimental during a crisis.   Take Your Time When facing a crisis, a business or organization should respond in a timely manner. Waiting to address the situation could be harmful, leading your audience to believe you’re hiding something. To ensure a quick response, plan for crisis situations ahead of time.…
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